Brand Marketing Manager – CPG

This Jobot Job is hosted by: Tracy Hann
Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume.
Salary: $80,000 - $95,000 per year

A bit about us:

We are a growing North American consumer products company with a portfolio of premium brands sold through major retail and foodservice channels across the U.S. and Canada.

The U.S. represents one of our biggest growth opportunities, and we're investing in building a stronger, more consumer-driven marketing organization. This is a unique opportunity to join as our first dedicated U.S. marketing resource and have a real hand in shaping how our brands grow in the market.

Why join us?

• $80,000 – $95,000 base salary + discretionary bonus
• 100% company-paid Medical, Dental & Vision insurance
• Company-paid Life, Short-Term & Long-Term Disability insurance
• 401(k) company contribution
• High-visibility role with direct access to marketing leadership
• Opportunity to help build the U.S. marketing function
• Collaborative, entrepreneurial environment with significant growth ahead

Job Details

What You'll Do
You'll own the day-to-day execution of marketing initiatives for the U.S. market, working closely with Marketing, Sales, Commercial Strategy, Operations and outside agency partners.

• Manage the U.S. marketing calendar and execute brand campaigns across digital, retail, foodservice and trade channels
• Manage agency partners, including briefs, feedback, timelines and deliverables
• Support new product launches from packaging development through commercialization
• Own packaging projects, coordinating design, regulatory/QA review and production-ready materials
• Develop sales tools, sell sheets, category materials, POS collateral and other customer-facing content
• Support digital shelf content and retailer media initiatives for key accounts
• Use consumer, shopper and market insights to strengthen campaigns, innovation and brand decisions
• Track marketing budgets, project timelines and multiple initiatives simultaneously
• Monitor competitive activity and emerging U.S. consumer and category trends

What We're Looking For

• 3–5 years of brand-side CPG marketing experience, ideally within food, beverage or another consumer products category
• Experience supporting or managing brand campaigns and product launches
• Hands-on experience with packaging development
• Experience managing agencies and external creative partners
• Understanding of the U.S. retail landscape and how marketing supports Sales and retail buyers
• Strong project management skills with the ability to manage multiple priorities
• Experience with Circana, Numerator or similar syndicated consumer/category data is a plus
• Foodservice marketing exposure is a plus
• Strong PowerPoint and Excel skills

This is an ideal opportunity for a hands-on CPG marketer who enjoys both the brand-building and commercial sides of marketing and wants the opportunity to make a visible impact in a growing U.S. business.

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

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