Ref W177525StateRegionNew YorkDepartmentMarketingLocationUnited StatesCityNew YorkPay Range The pay range for this job is 65000 - 129225 annually actual pay is dependent on experience and geographic location.Benefits Base pay is only one part of our employee value proposition which includes a robust benefits package above-market time off hybrid working arrangements incentive compensation where applicable and varied learning opportunities.COMPANY DESCRIPTION Ralph Lauren Corporation NYSERL is a global leader in the design marketing and distribution of premium lifestyle products in five categories apparel accessories home fragrances and hospitality. For more than 50 years Ralph Lauren\s reputation and distinctive image have been consistently developed across an expanding number of products brands and international markets. The Company\s brand names which include Ralph Lauren Ralph Lauren Collection Ralph Lauren Purple Label Polo Ralph Lauren Double RL Lauren Ralph Lauren Polo Ralph Lauren Children Chaps among others constitute one of the world\s most widely recognized families of consumer brands.At Ralph Lauren we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging ensuring inclusion and fairness for all. We foster a culture of inclusion through Talent Education & Communication Employee Groups and Celebration. POSITION OVERVIEWThe primary objective of the role will be to manage the RLX Ralph Lauren brand strategy and to translate to NA Wholesale constantly elevating the desirability of RLX Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channelsThe role also encompasses broader World of Ralph Lauren Sports responsibility across families of business Men\s Women\s Kids and Sponsorships for specified relationship oversightWith guidance from the Brand Marketing Lead RLX this role will collaborate on establishing seasonal marketing strategies and takes the lead on the development launch and measurement of impactful 360-degree campaigns to uphold the RLX Ralph Lauren brand vision supporting the World of Sports & dedicated core fashion business strategiesSuccess will be contingent on demonstrated experience in driving end-to-end seasonal marketing strategies and execution of associated plansPreferably junior level management exposure to include agency relations management weekly & seasonal consolidations sample coordination in-store initiatives support go to market strategy and a thoughtful eye on the competitive golf landscapeThis role will require an ability to leverage the brand\s multitude of internal and external cross-functional stakeholders and resources while fostering positive partnerships global marketing global merch regional marketing sister channels regional merch sales retail development brand image agency digital CIX social PR talent content & operations licensing as well as external media network and marketing teams in the sports industryBuild brand desirability & help develop marketing strategies to support the business goals of our wholesale channels specifically North America Green Grass shops department stores specialty stores and digital pure plays.This position reports into the Brand Marketing Lead Golf and Olympics.ESSENTIAL DUTIES & RESPONSIBILITIESSupport Brand Marketing Lead Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations projects and initiatives includeEvents Experiential Activations including Golf Sponsorships such as the AJGA Ryder Cup RL AmbassadorsMedia & Targeting PlanningAct as a key contact for internal and external teams in the development execution and communication of marketing materials to support all strategic wholesale marketing needsClearly write strategic creative briefsManage budgets and timelinesCollaborate with wholesale accounts and internal sales planning merchandising customer insights advertising global marketing retail development and digital content & operations teamsManage the development and execution of seasonal collateral includingServe as Wholesale liaison for each seasonal style out process - support agency content & operations and global marketing team in executing our seasonal collateral shootsSupport product ownership and approval process with teams to provide shot list feedbackEvaluate customer segmentation and micro-targeting based on customer insightsBudget & Project TrackingManage all aspects of the marketing budget and billing processEnsure all current and upcoming marketing activities are recorded and updated with final visuals and resultsDevelop knowledge of Golf wholesale business including competitive landscape and proactively seek out marketing insights and consumer trends to support the business and help establish best practicesMeeting PresentationsLead marketing meetings with cross-functional teamsParticipate in weekly meetings with management to review status of current projectsPrepare and deliver presentations for a variety of audiences including seasonal planning and recap decksPartner with Lead Marketing in creating presentations for senior management and Sales Training as neededPartner with other Families of Business to execute cross-divisional programs that build brand awareness and drive salesCollaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategiesTour player outfitting and fulfillmentPartner with Lead on Tour player management with agents and athlete communicationEXPERIENCE SKILLS & KNOWLEDGEExperience in a multi-channel marketing roleDemonstrated ability to lead successful campaigns from strategic development to implementation and analysisMust be organized a self-starter and have strong interpersonal skills to work effectively and build strong relationships with business partnersCandidates should possess strong communication skills and the ability to manage multiple projects simultaneously identifying potential problems and offering solutions.As the ideal candidate you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionallyMust be open to travelSports and fashion enthusiastGolfsports background preferredExcellent written verbal and presentation skillsRalph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law including any applicable fair chance laws. Please note background checks will be evaluated individually.