Brand Marketing Manager

Location: Onsite - Kohler, WI

Opportunity

The Brand Marketing Manager Kitchen & Bath North America is responsible for developing and executing Omni Channel Consumer Focused integrated marketing campaigns and activations. This includes leading campaigns and new product launches to increase penetration of Sterling Brand products across all channels of distribution and secondary markets. They evaluate, prioritize, and align strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points. Additionally, they lead cross functional Campaign teams in their assigned Category accountable for program, brand, and business objectives deliverables.

Primary Objectives

• Drive brands' business under guidance of Sr Brand Managers / Marketing Directors to increase share of market in competitive landscape with a consumer centric approach.
• Owning and uncovering deep consumer insights and data-driven marketing, contributing to best-in-class business & creative briefs.
• Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.
• Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies, Sales Activations, Campaigns as assigned across paid, owned & earned tactics.
• Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders.

Specific Responsibilities

• Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand''s strategy and clearly articulated P.O.P & P.O.D opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand''s direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace.
• Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business. Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.
• Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences. Leverage best practice Performance Marketing results in Campaign development and execution.
• Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches. Monitor performance to identify opportunities for improvement & in-campaign optimization.
• Executional Excellence: Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes. Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
• Sales Training & Activations: Consults on the development of communication tools to aid product training for Sterling and Distributor Sales associates, leads brand activations to drive awareness/interest among internal and external customers.
• Budget Management: Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category.
• Reporting: Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis.
• Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations.