Brand Marketing Manager - Lakeland

Publix

Lakeland, FL

JOB DETAILS
LOCATION
Lakeland, FL
POSTED
12 days ago



Required Qualifications
  • Bachelor's Degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university
  • five (5) years of product or service marketing strategy development experience and three (3) years of brand marketing or brand management experience
  • strong knowledge of consumer research principles, methodology, and analysis
  • strong knowledge of business analysis
  • knowledge of marketing planning
  • knowledge of customer segmentation
  • expert knowledge of presenting creative design
  • strategic thinker and effective collaboration skills
  • effective communication and presentation skills (written and verbal)
  • ability to interpret, analyze, and explain financial information
  • leadership and team building skills
  • high attention to detail and accuracy
  • problem solving and analytical skills



Preferred Qualifications
  • Master’s degree in Business Administration with a concentration in Marketing from an accredited university
  • seven (7) years of product or service marketing strategy development experience and five (5) years of brand marketing or brand management experience
  • advanced knowledge of Microsoft Word, Excel, Outlook, Power Point computer software
  • one (1) year of Supervisory experience with responsibility over direct or indirect reports.


Marketing

About the Company

P

Publix