Fabuwood is seeking a Brand Leader to own and protect the Fabuwood brand across every customer touchpoint. This role is the central point of accountability for brand integrity, ensuring every asset, campaign, and public-facing moment reflects a consistent, compelling, and on-strategy Fabuwood identity.
The Brand Leader will report to the VP of Marketing and lead a team of graphic designers & content developers.
Key Areas of Responsibility
Brand Ownership & Consistency
Develop, maintain, and evolve Fabuwood's brand guidelines, including visual identity, tone of voice, and usage standards.
Serve as the authority on brand application across all departments, agencies, and partners.
Audit brand presence across all channels - digital, print, retail, showrooms, and customer-facing materials - to ensure consistent execution.
Establish review and approval processes for all content.
Act as the go-to resource for teams across the organization seeking brand guidance.
Build, organize, and maintain a centralized library of brand and creative assets for use across the organization and by partners/dealers.
Creative
Key stakeholder in the creative production process from concept to final asset, ensuring quality and consistency across all deliverables.
Manage relationships with photographers, videographers, and production vendors.
Ensure all visual content aligns with brand standards and elevates the Fabuwood aesthetic.
Messaging Framework & Positioning
Own and evolve Fabuwood's core messaging framework, value proposition, and market positioning.
Ensure messaging is consistently applied across marketing, sales, and communications materials.
Partner with leadership to refine positioning as the business and market evolve.
PR & Reputation Management
Support and help shape Fabuwood's public relations strategy, including media relationships, press opportunities, and thought leadership.
Monitor brand sentiment and reputation across public channels, addressing risks or opportunities.
Ratings & Reviews
Own the strategy for monitoring and improving Fabuwood's ratings and reviews across relevant platforms.
Develop processes to encourage positive customer feedback and respond to negative reviews in a way that protects brand reputation.
Report on trends and insights to inform broader brand and customer experience strategy.
Qualifications
5+ years of experience in brand management, marketing, and creative direction
Strong understanding of brand strategy, messaging, and positioning.
Experience with reputation management and PR
Exceptional attention to detail and a sharp eye for visual and written consistency.
Excellent communication and stakeholder management skills, with the ability to influence teams outside of direct reporting lines.