Brand Marketing Manager, Outbound Marketing, Amazon Devices

We"re looking for a Marketing Manager to join the Amazon Devices Outbound Marketing team, supporting Fire Tablets. This newly established team drives brand creative campaigns across paid digital, paid social, influencer, brand partnerships, and brand activations - all in service of key business priorities.

This is a hands-on, cross-functional role. You"ll lead media plan execution, shape creative strategy in real time, and act as the connective tissue between our internal teams and agency partners. You"ll also bring a sharp cultural instinct - helping the Kindle brand show up in the moments and spaces that matter most to our customers.

Key job responsibilities

• Lead elements of media plan execution including variant mapping, comms planning, and real-time creative optimization strategy
• Translate business signals from established review meetings into proactive marketing recommendations that support business goals
• Liaise across sales, Amazon-owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact
• Support management of media and influencer agency partners
• Partner with PR and organic social teams to bring key consumer messages to life across channels
• Champion campaign work cross-functionally - communicate strategy clearly and early to stakeholders upstream
• Act as a culture curator: proactively identify ways the Fire Tablets brand can participate in and shape culture against our customers" priority passion points
• Up to 15% domestic travel (e.g., agency on-sites, shoots, brand activations)

A day in the life

Morning - Creative Performance Review You lead a cross-functional meeting with the Amazon.com team. You identify the top-performing asset and recommend it for Amazon.com. You align the room and own next steps.

Midday - Media Optimization You run the weekly optimization session with the agency. You direct spend toward top-performing channels and own the rationale.

Afternoon - Monthly Business Review You sit in on the MBR where sales shares last month"s performance. A Kindle feature is outperforming. You connect the dots and brief the social team to produce more content around it. You don"t wait to be told.

About the team

The Amazon Devices Outbound Marketing team is a team of 5 responsible for driving brand creative campaigns that support key business priorities across Kindle, Fire tablets, and Kids+. We work across paid digital, paid social, influencer, brand partnerships, and brand activations - partnering closely with sales, organic social, PR, and media teams. We"re building something from the ground up, which means you"ll have real ownership and a seat at the table from day one.