Brand Marketing Manager, Outbound Marketing, Amazon Devices

Amazon

Seattle, WA

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JOB DETAILS

SKILLS

Brand Management, Brand Marketing (Branding), Business Support, Campaigns, Communication Skills, Consumer Electronics, Content Development, Cross-Functional, Customer Support/Service, Improvement Metrics, Kindle, Market Trend Analysis, Marketing, Marketing Campaign, Media Buying and Planning, Media Campaigns, Online Marketing, Outbound Marketing, Partner Sales, Performance Reviews, Print Advertising, Process Improvement, Public/Media/Press/Analyst Relations, Realtime Communications, Sales, Television Advertising, Willing to Travel, eBook Readers

LOCATION

Seattle, WA

POSTED

30+ days ago

Description We're looking for a Marketing Manager to join the Amazon Devices Outbound Marketing team, supporting Kindle. This newly established team drives brand creative campaigns across paid digital, paid social, influencer, brand partnerships, and brand activations - all in service of key business priorities. This is a hands-on, cross-functional role. You'll lead media plan execution, shape creative strategy in real time, and act as the connective tissue between our internal teams and agency partners. You'll also bring a sharp cultural instinct - helping the Kindle brand show up in the moments and spaces that matter most to our customers. Key job responsibilities - Lead elements of media plan execution including variant mapping, comms planning, and real-time creative optimization strategy - Translate business signals from established review meetings into proactive marketing recommendations that support business goals - Liaise across sales, Amazon-owned surfaces, organic social, and media teams to find synergies, maximize creative value, and drive campaign impact - Support management of media and influencer agency partners - Partner with PR and organic social teams to bring key consumer messages to life across channels - Champion campaign work cross-functionally - communicate strategy clearly and early to stakeholders upstream - Act as a culture curator: proactively identify ways the Kindle brand can participate in and shape culture against our customers' priority passion points - Up to 15% domestic travel (e.g., agency on-sites, shoots, brand activations) A day in the life Morning - Creative Performance Review You lead a cross-functional meeting with the Amazon.com team. You identify the top-performing asset and recommend it for Amazon.com. You align the room and own next steps. Midday - Media Optimization You run the weekly optimization session with the agency. You direct spend toward top-performing channels and own the rationale. Afternoon - Monthly Business Review You sit in on the MBR where sales shares last month's performance. A Kindle feature is outperforming. You connect the dots and brief the social team to produce more content around it. You don't wait to be told. About the team The Amazon Devices Outbound Marketing team is a team of 5 responsible for driving brand creative campaigns that support key business priorities across Kindle, tablets, eReader, and Kids+. We work across paid digital, paid social, influencer, brand partnerships, and brand activations - partnering closely with sales, organic social, PR, and media teams. We're building something from the ground up, which means you'll have real ownership and a seat at the table from day one. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams - Experience delivering paid media campaigns spanning TV, print ads and digital/social channels Preferred Qualifications - Experience in digital marketing and content production timelines and process - Experience in consumer electronics or technology sector - Experience in a creative role understanding consumer trends and creating content - Demonstrated history of inserting brands into cultural moments or building culturally relevant campaigns Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

COMPANY SIZE

10,000 employees or more

INDUSTRY

Other/Not Classified

FOUNDED

1994

WEBSITE

http://Amazon.com/militaryroles

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