Job Title: Brand Marketing Manager/Director Location: Scottsdale, AZ (Hybrid or Remote options available) Employment Type: Full-Time
Position Overview The Brand Marketing Manager will be responsible for developing and executing creative campaigns, partnerships, and brand-building initiatives that drive awareness, trust, and long-term loyalty. This role will oversee brand messaging, manage cross-channel marketing efforts, and work closely with internal creative, content, and performance teams to ensure a cohesive and compelling brand presence across all customer touchpoints.
Key Responsibilities
Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels.
Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).
Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams.
Oversee content strategy for brand storytelling across paid, owned, and earned media.
Collaborate with performance marketing to ensure brand consistency and lift within paid channels.
Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies.
Partner with product and CX teams to align brand messaging with customer experience.
Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated.
Qualifications
4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus.
Strong portfolio of successful brand campaigns or partnerships.
Excellent project management skills with experience leading cross-functional initiatives.
Strong storytelling and creative brief writing skills.
Deep understanding of the paid, owned, and earned marketing ecosystem and KPI’s related to distinct marketing tactics.
Strategic thinker with a creative mindset and data-informed approach.
Exceptional communication and collaboration skills.