Brand Marketing Manager

Job Title: Brand Marketing Manager/DirectorLocation: Scottsdale, AZ (Hybrid or Remote options available)Employment Type: Full-Time

Position OverviewThe Brand Marketing Manager will be responsible for developing and executing creative campaigns, partnerships, and brand-building initiatives that drive awareness, trust, and long-term loyalty. This role will oversee brand messaging, manage cross-channel marketing efforts, and work closely with internal creative, content, and performance teams to ensure a cohesive and compelling brand presence across all customer touchpoints.

Key Responsibilities

• Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels.
• Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).
• Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams.
• Oversee content strategy for brand storytelling across paid, owned, and earned media.
• Collaborate with performance marketing to ensure brand consistency and lift within paid channels.
• Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies.
• Partner with product and CX teams to align brand messaging with customer experience.
• Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated.

Qualifications

• 4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus.
• Strong portfolio of successful brand campaigns or partnerships.
• Excellent project management skills with experience leading cross-functional initiatives.
• Strong storytelling and creative brief writing skills.
• Deep understanding of the paid, owned, and earned marketing ecosystem and KPI’s related to distinct marketing tactics.
• Strategic thinker with a creative mindset and data-informed approach.
• Exceptional communication and collaboration skills.