Brand Marketing Manager Womens Polo

Ref #

W182846

State/Region

New York

Department

Marketing

Location

United States

City

New York

Pay Range: The pay range for this job is $65000 - $129225 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

This role will be responsible for leading the development and execution of integrated global brand marketing campaigns and initiatives for Women's Polo, translating business priorities, consumer insights, and product stories into impactful campaigns, content strategies, and key brand moments that drive brand relevance and business growth.

Success in the role requires a deep understanding of the global consumer, competitive and cultural landscape, as well as the evolving media and digital ecosystem. Working in partnership with Design, Merchandising, and cross-functional teams, this individual will translate brand vision and business priorities into integrated global marketing strategies and storytelling platforms that can be adapted across regions and channels while maintaining a consistent and compelling brand narrative and vision.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Support the development and execution of integrated global marketing campaigns and initiatives for Women's Polo, translating brand vision, business priorities, consumer insights, and product stories into compelling consumer experiences.
• Partner with Design and Merchandising teams to bring the Women's Polo vision to life through seasonal storytelling, product launches, and key brand moments.
• Leverage consumer, competitive, cultural, and market insights to inform campaign development, identify opportunities, and support strategic recommendations.
• Collaborate with Regional Marketing, PR, Media, Digital, Social, Retail, Events, and Agency partners to execute integrated 360° marketing plans and ensure alignment against brand and business objectives.
• Develop key marketing tools and deliverables, including campaign briefs, launch plans, messaging frameworks, presentations, and consumer-facing communications.
• Manage agency partnerships and cross-functional workflows to ensure effective execution against timelines, budgets, and objectives.
• Analyze campaign and business performance, reporting results, insights, and recommendations to inform future initiatives.

EXPERIENCE, SKILLS & KNOWLEDGE

• Relevant experience in Brand Management, Marketing, or related field
• Strong understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving media and digital ecosystem.
• Passion and enthusiasm Ralph Lauren brand
• Ability to balance brand vision and business objectives, translating strategic priorities into actionable marketing plans
• A strong team player and a self-starter - collaborative, proactive, and enthusiastic to drive teams to results
• Thought leadership and solutions driven with the ability to navigate a matrixed and multi-stakeholder organization
• Strong project management, prioritization, and organizational skills, with the ability to manage multiple initiatives simultaneously
• Exceptional written, verbal, and presentation skills, including experience developing materials for senior leadership audiences
• Collaborative, proactive self-starter with strong attention to detail and a passion for the Ralph Lauren brand

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.