Ref #
W181756
State/Region
New York
Department
Marketing
Location
United States
City
New York
Pay Range: The pay range for this job is $63500 - $114105 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
COMPANY DESCRIPTION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
The Senior Associate will play a key role in supporting the Global Brand Marketing team for Menswear. This position will contribute to the planning and execution of global marketing campaigns, product storytelling, and consumer-facing initiatives that strengthen brand equity, drive engagement, and support business growth. Working closely with cross-functional partners, the role will help bring the Ralph Lauren brand to life across channels and markets through strong project management, collaboration, and campaign execution.
ESSENTIAL DUTIES & RESPONSIBILITIES
Strategic Support
- Support the development of seasonal marketing plans through market, consumer, competitive, and business analysis for menswear.
- Contribute to campaign planning and marketing initiatives aligned to brand, category, and business priorities.
- Assist in the creation of marketing plans, including timelines, budgets, investment recommendations, and resource allocation.
Creative Collaboration
- Contribute to the development of creative concepts and campaign briefs that are on-brand, impactful, and relevant to target audiences.
- Support the creative briefing process, ensuring clear communication of objectives, deliverables, timelines, and key messaging.
- Partner with cross-functional teams including Design, Merchandising, Creative, PR, Media, Social, and Regional Marketing to ensure alignment throughout campaign development.
Campaign Execution
- Support the briefing and management of agency partners, ensuring alignment on campaign objectives, target audience, deliverables, and timing.
- Manage campaign assets, shot lists, product selection, and launch materials to ensure execution aligns with creative and business goals.
- Partner closely with cross-functional teams to coordinate campaign launches, key milestones, and seasonal marketing initiatives.
Operational Execution
- Manage project timelines, workbacks, key milestones, and deliverables to support the successful execution of global marketing initiatives.
- Support budget tracking, purchase orders, invoicing, reporting, and other operational processes.
- Coordinate with regional teams to ensure consistent implementation and localization of global marketing programs.
Communication & Coordination
- Create and maintain key marketing documents, including launch plans, messaging frameworks, campaign toolkits, run-of-show documents, and seasonal workbacks.
- Maintain marketing calendars, milestone trackers, and planning documents to support cross-functional alignment.
- Prepare executive-ready presentations, meeting materials, and campaign documentation to support internal reviews and decision-making.
- Facilitate communication across cross-functional teams to ensure alignment, visibility, and timely execution.
Analysis & Reporting
- Track and analyze campaign performance metrics to measure effectiveness and identify opportunities for optimization.
- Prepare campaign recaps, performance summaries, and executive presentations highlighting key results, learnings, and recommendations.
- Support the development of standardized reporting frameworks and post-campaign analyses to inform future planning.
EXPERIENCE, SKILLS & KNOWLEDGE
- Bachelor's degree in marketing, communications, or a related field.
- Preferred: Professional experience in fashion, digital marketing, or agency work.
- Strong understanding of marketing principles and strategies.
- Excellent written and verbal communication skills, including the ability to produce content for senior presentations.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Mac applications (Outlook, Keynote).
- Experience with digital marketing tools and platforms, in-depth understanding of new media and the digital landscape.
- Strong team player, self-starter, collaborative, diplomatic, and solution-oriented.
- Ability to think proactively, prioritize multiple projects, and meet deadlines.
- Strong follow-through with attention to detail.
- Genuine understanding of the Ralph Lauren brand.
- Demonstrate a keen interest in and understanding of the menswear market and competitive landscape.
- Ability to work independently and as part of a team.
- Strong organizational skills.
- Diplomatic and solution-oriented with the ability to navigate a matrixed and multi-stakeholder organization.
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.