Brand Marketing Sr. Manager Influencer Strategy North America

Ref #

W180298

State/Region

New York

Department

Marketing

Location

United States

City

New York

Pay Range: The pay range for this job is $85000 - $161444 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

• Support the Lead, NA Brand Marketing, Content & Influencer Strategy and Head of Global Influencer Relations Strategy as a dual report role
• Lead development and execution of North America influencer programs aligned to seasonal campaigns, organic always on community focus initiatives, Gold Star initiatives, product gifting, and key brand moments
• Translate activation & organic strategy into actionable influencer plans, talent briefs, and campaign roadmaps
• Develop talent frameworks that align NA influencer participation to campaign objectives, channel needs, and audience priorities
• Partner with Content, Media, CRM, Retail, WHSL, Performance/Affiliate Marketing and Global teams to ensure influencer activations are integrated into broader go-to-market plans.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Support look + creative reviews with agency and design partners
• Lead new influencer talent discovery and advise on partners and invitees proposed by external agencies, publishers and other sources
• Identify new opportunities, emerging platforms, and cultural moments relevant to Ralph Lauren consumers
• Manage influencer budgets, forecasting, invoicing, and performance tracking and campaign recaps
• Support influencer contracting in partnership with in-house Legal counterparts and Global Influencer team
• Oversee experiential influencer integration in NA, including creator participation within brand activations and events
• Establish reporting frameworks and insights to measure influencer effectiveness and inform future planning within North America Marketing Strategies

EXPERIENCE, SKILLS & KNOWLEDGE

• Knowledge of influencer, entertainment, fashion industry and social media channels
• Experience with Influencer/Social Monitoring Platforms (such as Lefty) - preferred
• Experience with Influencer Affiliates (such as ShopMy, LTK)
• Experience with administrative tasks (invoicing, expense reporting, travel, etc)
• Strong written and verbal communication
• An exceptional level of confidentiality
• A collaborative mindset and resourceful
• Knowledge of North American consumer trends, cultural moments, and the evolving creator landscape.
• Experience working within global and regional marketing organizations, translating global strategies into locally relevant opportunities

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.