Brand Planning Lead & Launch Readiness Lead

Position Summary

Our biotech client is seeking an experienced Brand Planning Lead & Launch Readiness Lead to support enterprise brand planning initiatives for the 2027-2029 planning horizon while laying the foundation for a successful commercial launch.

This individual will partner closely with Commercial Leadership, Marketing, Medical, Market Access, Regulatory, and other cross-functional stakeholders to facilitate strategic brand planning, drive organizational alignment, and transition planning efforts into launch readiness. The ideal candidate combines strategic brand planning expertise with hands-on launch planning experience and thrives in fast-paced, collaborative biotech or pharmaceutical environments.

This is a highly visible role requiring exceptional communication, executive presentation, facilitation, and organizational skills.

Key Responsibilities

Brand Planning

• Lead and facilitate the annual brand planning process across commercial functions.
• Translate brand strategy into actionable functional objectives, tactical plans, and investment priorities.
• Drive alignment across Marketing, Medical Affairs, Market Access, Commercial Operations, and other key stakeholders.
• Develop Executive Committee presentations and supporting materials for leadership reviews and approvals.
• Create concise communications and planning materials for commercial teams and new stakeholders.
• Capture lessons learned throughout the planning cycle and recommend process improvements to strengthen future enterprise brand planning efforts.
• Support enterprise-level brand planning processes across multiple planning horizons (2027-2029).

Launch Readiness

As brand planning activities conclude, transition into launch readiness planning by:

• Developing high-level launch marketing roadmaps and key milestone plans.
• Building an integrated Day 0 readiness plan across Marketing, MLR, Commercial Operations, Regulatory, Medical Affairs, and other cross-functional teams.
• Partnering with the MLR Coordinator to develop and maintain review schedules supporting launch timelines.
• Coordinating cross-functional launch planning activities, dependencies, risks, and critical path milestones.
• Developing Day 0 launch scenarios and supporting Minimum Viable Launch (MVL) asset plans.
• Providing flexible PMO leadership to drive execution, manage risks, and maintain launch readiness across the organization.

Required Qualifications

• 8+ years of pharmaceutical or biotechnology commercial experience.
• Demonstrated experience leading strategic Brand Planning initiatives.
• Experience supporting commercial product launches and launch readiness activities.
• Strong understanding of pharmaceutical commercialization and cross-functional planning.
• Experience developing executive-level presentations and facilitating leadership meetings.
• Proven ability to influence cross-functional stakeholders without direct authority.
• Excellent project leadership, organizational, and communication skills.
• Experience managing multiple workstreams simultaneously.

Preferred Qualifications

• Biotechnology experience strongly preferred.
• Experience supporting first commercial launches or emerging biotech organizations.
• Familiarity with Day 0 launch planning and commercialization frameworks.
• Experience coordinating MLR review processes.
• Experience facilitating strategic planning workshops and cross-functional planning sessions.
• PMP certification or formal project management experience is a plus.