Brand Strategist

Every iconic brand has that person—the keeper of the voice, the guardian of the reputation, the conductor behind the customer experience symphony. Our client, one of The Keller Group’s favorites, is looking for exactly that: a polished, strategic, imaginative Brand Strategist who can bring cohesion, creativity, and clarity to an already beloved national brand.

Think of this role as part brand steward and part storyteller. You’ll sit at the heart of the corporate marketing team—owning customer journey strategy, orchestrating multi-channel content, overseeing reputation management, and keeping a finger on the pulse of emerging brand trends…all while guiding a small, mighty team.

What You’ll Do

• Own the Customer Journey (Non-Negotiable): You’ll build and optimize end-to-end customer journeys with real test cases, insights, and measurable improvements. You’ll turn data into memorable, loyalty-boosting experiences that feel intentional and unmistakably on-brand.
  
• Lead Corporate Brand Reputation: Act as the Voice of the Brand, overseeing reputation management, surveys, sentiment tracking, and online feedback. You’ll ensure everything public-facing—from tone to messaging—reflects the brand’s high standards.
  
• Run Social Media & Content Strategy (With Purpose): You’ll develop the social calendar, guide content across platforms, and manage internal and external content creators. Strategic storytelling > trendy tactics. (And no AI-generated content shortcuts.)
  
• Drive High-Impact Projects: Oversee a small internal team, collaborate across departments, manage vendors/agencies, and use project management tools to keep campaigns running smoothly and consistently.
  
• Support Crisis Communication: Bring clarity and composure during urgent communication moments, helping coordinate fast, accurate, on-brand updates when needed.
  

What You Bring

• Bachelor’s degree
  
• 5+ years in brand, marketing, CX, and/or social media leadership
  
• Strong portfolio showcasing customer journey, social media, and content work samples
  
• Exceptional writing and brand voice skills
  
• Excellent project management skills
  

Why You’ll Love It

You’ll join a respected, people-first culture known for loyalty, collaboration, and delivering top-tier customer experiences. Competitive pay, strong benefits, and a hybrid work schedule, within a supportive corporate environment.

If you’re a thoughtful storyteller, experienced architect, and brand guardian ready to shape a standout corporate voice—we’d love to meet you!