Brand Strategy Lead

Position Overview:

HomeServe is one of the few brands in America that shows up in person. Our technicians show up to homeowners driveways on their worst days. Our call center teams are often the first voice a customer hears when somethings gone wrong. Our digital and direct channels are reaching millions of homeowners at every stage of the customer journey.

That kind of visibility is rare. So is the opportunity to make it all feel like one brand.

The Brand Strategy Lead will be the internal authority on how HomeServe shows up, from DTC campaigns and organic social to the call center floor and the contractors on the road. This is a role for someone who understands that brand isnt just what you say in a TV spot. Its what a homeowner experiences every time they interact with us, and it must be consistent, confident, and human across all of it.

This person will work closely with the Creative teams, Direct-to-Consumer, PR, Partnerships, Product, our HVAC teams, and Operations to ensure the HomeServe brand shows up with clarity and conviction everywhere it lives.

Responsibilities:

• Activate the Brand Across the Organization This is not a brand-in-a-binder role. The Brand Strategy Lead is responsible for making the HomeServe brand a living, operational reality, translating strategy into practical guidance that teams across marketing, customer service, and field operations can actually use. The measure of success is whether a homeowner has a consistent brand experience whether theyre watching a commercial, reading an email, calling our support line, or watching a technician walk up their driveway.
• Lead Campaign Strategy Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work is grounded in a clear strategic point of view.
• Build and Maintain Internal Brand Fluency Develop and run a brand education program that gives teams across the organization the context, tools, and confidence to apply the brand consistently in their own work. This includes formal training, reference materials, and ongoing partnerships with functional leaders.
• Advise Cross-Functional Leaders Serve as a credible brand voice in rooms where brand isnt always the loudest priority.
• Partner with Creative Develop strategic briefs and messaging frameworks that give the creative team, and external agency partners, a clear, confident foundation for execution.
• Own Brand Insights & Intelligence Serve as the internal authority on homeowner attitudes and brand perception. Manage key insight programs including the annual customer survey and our brand health tracker. Translate findings into clear strategic direction and communicate them across the organization in ways that inform decisions, not just decks.
• Guide Organic Social & Community Ensure HomeServes organic social presence is an authentic expression of the brand, building meaningful relationships with homeowners and telling their stories rather than just filling a content calendar.
• Steward the Brand System Maintain brand guidelines and standards while actively enabling teams across a complex organization to apply them. The goal isnt compliance; its comprehension and confidence.

Essential Functions:

Essential Job Function

% of Time on Function

Brand Activation & Internal Enablement

30%

Campaign Strategy & Messaging

25%

Cross-Functional Partnership & Advisement

20%

Brand Insights & Intelligence

15%

Brand Stewardship & Governance

10%

Total

100%

Job Requirements:

• Bachelors degree or equivalent experience
• 6-10 years in brand strategy, brand management, or integrated marketing with demonstrable experience activating a brand across a complex, multi-function organization.
• Experience developing messaging frameworks and campaign briefs.
• A track record of cross-functional influence, particularly with teams outside of marketing. Comfort operating in environments where brand must earn its seat at the table.
• Experience partnering with creative teams or agencies.
• Strong communicator - equally effective in a creative brief and leadership presentation.

Salary Range (Norwalk, CT): $91,955.16 to $122,606.89

Annual Bonus Potential: 10%

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.

#LI-ONSITE

#HUSA

Minimum Physical Requirements:

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employees ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

HomeServe USA is an equal opportunity employer.