Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.
Your Opportunity, Your Team
Reporting to the Manager, Social and Brand Influencer Marketing, this position is responsible for managing the development of our brand influencer/creator marketing strategy. This strategy aims to drive increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across social media and other owned platforms at QVC.
This position is responsible for driving innovation and building strong relationships across our approach to influencers. This includes external and internal creator partnerships, in addition to managing the development and execution of the content strategy and calendar planning for QVC's flagship social platforms.
This position will co-lead the development and execution of the content strategy and calendar planning for QVC's flagship social platforms. It will also act as the internal influencer/creator lead for key company initiatives, events, and promotions across the organization.
Where You'll Work
This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.
What You'll Do
Devlop and manage new and innovative creator and influencer programs. These programs include customer advocacy initiatives, refer-a-friend programs, and other people-powered commerce and marketing opportunities. Our focus is on evolving how QVC tells stories in alignment with the brand across new and emerging channels.
Manages the development and execution of the influencer/creator content strategy across QVC's proven flagship social platforms, including Facebook, Instagram, Twitter, and Pinterest. Additionally, this strategy extends to emerging social platforms, such as TikTok, as well as digital and broadcast platforms.
Pitches talent and influencers for campaigns that improve ROI and achieve campaign KPIs
Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes
Maintain pulse on culture, emerging influencers, and content creators to constantly source & pitch new partners, align on concepts and negotiate budget and timeline directly
Partner closely with brand marketing, digital marketing, merchandising and other functional teams to ensure influencers are integrated into our brand marketing plans.
Provides Analysis and Reporting of the campaign, relationships and pipeline of new talent spend results for this specific vertical
What You'll Bring
Bachelor's Degree in Marketing, Advertising, Communications or related field, preferred.
2+ years of social media / digital marketing
Knowledge of the influencer/creator industry including talent, social trends, & emerging platforms
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Our Total Rewards package includes benefits you'll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
| Location | West Chester, PA |