Business Analyst

Do you enjoy solving business challenges and shaping strategic decisions that drive organizational success? As a Social Media Listening Analyst (Business Analyst) at Spectrum, you will monitor, analyze and interpret social media conversations, audience behavior, and digital trends to help inform brand, marketing, customer experience, and communications strategies. Your insights will guide improvements across teams, processes and planning, making a measurable impact on Spectrum’s success. Specifically, you will combine social listening, performance reporting, competitive intelligence, and actionable insights to support business decisions and improve brand engagement across digital channels.

How You’ll Make an Impact

• Collaborate with stakeholders to analyze business operations and propose solutions that support organizational goals in the social media domain
• Evaluate policies and procedures to identify opportunities for enhanced processes and planning. Specifically, identify emerging issues, conversation spikes, and reputation risks, and communicate findings to relevant stakeholders in a timely manner.
• Monitor, compile, interpret, and present data from social media platforms, forums, blogs, review sites, and other digital channels for conversations related to Spectrum, its products and services, and the telecommunications industry.
• Create reports, charts, graphs and presentations that help shape new business strategies.
• Use social listening and analytics tools to track brand mentions, campaign performance, keyword trends, share of voice, and competitive activity.
• Assess external market trends and data sources to deliver actionable recommendations to management. This analysis may include competitive benchmarking to assess industry trends, customer perceptions, and market positioning across telecom competitors.
• Recommend improvements that may involve new technologies or alternative uses of existing technology. This may include refining listening queries, taxonomy structures, tagging standards, and reporting methods to improve data quality and analytical accuracy.
• Provide insight into the effectiveness of campaigns, promotions, and messaging by measuring audience response and engagement trends.

What You’ll Bring to Spectrum

Required Qualifications

Education

• Bachelor’s degree in business or related field or equivalent combination of education and experience

Experience

• 2+ years of business analysis or related experience

Skills

• Strong prioritization and organizational skills
• Ability to work independently and collaboratively within teams
• Capable of managing multiple projects and priorities simultaneously
• Proficient in analyzing and interpreting data
• Quickly identifies business opportunities and challenges
• Effective verbal and written communication with all levels of management
• Comprehensive knowledge of software applications including Word and Excel

Preferred Qualifications:

Education

• Bachelor’s degree in Marketing, Communications, Business, Analytics, Data Science, Journalism, or a related field.

Experience

• 2–5 years of experience in social media analytics, social listening, digital insights, customer intelligence, or a related analytical role.
• Experience with social listening and analytics tools such as Sprinklr, Brandwatch, Talkwalker, Meltwater, Sprout Social, or similar platforms.

Skills

• Strong analytical and problem-solving skills, with the ability to synthesize large volumes of data into meaningful insights.
• Experience creating dashboards, reports, and presentations for business stakeholders and leadership audiences.
• Proficiency in Microsoft Excel and data visualization tools such as Tableau or Power BI
• Strong knowledge of major social media and digital platforms, including X, Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit, and review platforms.
• Experience in telecommunications, broadband, wireless, cable, or another consumer services industry.
• Familiarity with voice-of-customer programs, reputation management, and customer experience analytics.
• Experience analyzing digital conversations related to outages, service disruptions, billing concerns, customer care, or product launches.
• Experience supporting crisis monitoring, escalation processes, or issue management.