Business Analyst (sitecore)
Must Have Technical/Functional Skills
Seeking a dynamic Business Analyst to act as the bridge between Digital Marketing, Business Stakeholders, UX Teams,
and Technical Development Teams for enterprise digital platforms built on Sitecore XM Cloud/XP, Sitecore AI,
and Next.js.
The candidate will be responsible for gathering business requirements, translating marketing objectives into
actionable technical stories, coordinating cross-functional teams, and ensuring successful delivery of
customer-centric digital experiences. The role requires strong stakeholder management, digital marketing knowledge,
Agile experience, and familiarity with modern headless CMS architectures
Sitecore XM Cloud / XP, Sitecore AI, Next.js, React, Jira, Confluence, Analytics Tools
- 10+ years of Business Analysis experience.
- Experience in Digital Experience Platforms (DXP) and MarTech ecosystems.
- Prior exposure to Sitecore, Adobe Experience Manager, Adobe Experience Platform, or similar platforms.
- Experience supporting enterprise websites and marketing teams.
- Exposure to AI-powered personalization, content operations, or digital experience optimization.
Roles & Responsibilities
- Act as the primary liaison between Digital Marketing teams and Technology teams.
- Understand marketing campaigns, customer journeys, personalization requirements, and content strategies.
- Facilitate requirement workshops, discovery sessions, and stakeholder meetings.
- Convert business requirements into BRDs, FRDs, User Stories, Acceptance Criteria, and Process Flows.
- Ensure alignment between business objectives and technical implementation.
Sitecore & Digital Experience Management
- Work closely with Sitecore Architects, Developers, UX Designers, and Content Authors.
- Gather and document requirements for:
o Content Management
o Personalization
o Sitecore AI recommendations
o Search and SEO optimization
o Analytics and Reporting
o Customer Journey Optimization
- Support AI-driven use cases such as content generation, personalization, experience optimization,
- and content recommendations.
Technical Coordination
- Collaborate with Next.js development teams on front-end requirements.
- Define component behavior, page templates, content models, and integration requirements.
- Assist technical teams in understanding business priorities and expected outcomes.
- Review technical solutions and ensure compliance with requirements.
- Participate in architecture discussions and impact assessments.
Agile Delivery
- Own backlog refinement and prioritization activities.
- Create and manage User Stories in Jira/Azure DevOps.
- Participate in Sprint Planning, Daily Scrums, Reviews, and Retrospectives.
- Track requirements through development, testing, deployment, and production release.
- Coordinate UAT activities and business sign-offs
Analytics & Continuous Improvement
- Define KPIs for digital experience and marketing effectiveness.
- Analyze user behavior, engagement metrics, and campaign performance.
- Recommend enhancements based on business goals and customer insights.
Support reporting and executive-level project updates.
Generic Managerial Skills, If any
- Strong communication and presentation skills
- Ability to communicate effectively with both business and technical teams
- Leadership and stakeholder management
- Analytical and problem-solving mindset
- Strong documentation capabilities
Education
Undergraduate Degree
TCS Employee Benefits Summary
- Discretionary Annual Incentive.
- Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
- Family Support: Maternal & Parental Leaves.
- Insurance Options: Auto & Home Insurance, Identity Theft Protection.
- Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
- Time Off: Vacation, Time Off, Sick Leave & Holidays.
- Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Salary Range: $100000 - 120000 a year
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