Business Analyst / Functional consultant

Title – Business Analyst / Functional consultant
Location – Alpharetta, GA ( Hybrid 2-3 days onsite)

Role Notes
• 3–6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
• Familiarity with Naehas or similar Offer Management platforms is a strong plus.
• Strong understanding of customer segmentation, personalization, and campaign lifecycle.
• Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work in Agile environments and collaborate with cross-functional teams.
• Ability to Collaborate with business stakeholders to gather and document functional and non-functional requirements.
• Translate business needs into clear user stories, process flows, and acceptance criteria.
• Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
• Participate in client workshops and support the definition of campaign and offer strategies.
• Assist in UAT planning and execution, ensuring solutions meet business expectations.
• Analyze data and campaign performance to provide insights and recommendations.
• Maintain documentation for business processes, configurations, and platform usage.