Business Analyst, Monetization

Were the TikTok Monetization Products data science team, who enables and champions data-driven decision making. Our Vision is to become the world-class data science team, where data is used rigorously to drive all decision making. Our Mission is to drive monetization and sustainable revenue growth for TikTok through data science.

Responsibilities:

• Responsible for business analysis of TikTok monetization products.
• Evaluate business health, identify potential risks and major business opportunities from a global perspective, using statistical analysis, quantitative attribution, and other methods.
• Design comprehensive metrics framework for TikToks commercial products and key business directions.
• Conduct in-depth analysis of key metrics, trends, and performance indicators to drive data-informed decision making and support strategic business development plans.
• Participate in business goal setting, key direction decision-making, and improve internal management efficiency by integrating various data and information based on comprehensive business logic across products, multiple platforms, and multiple business forms.
• From the perspective of TikToks monetization product global optimization and ROI efficiency, plan and establish key research topics.
• Collaborate with PM, engineering, sales, strategy team, and other roles to deliver research results with clear conclusions and implementation plans, provide decision-making references for leaders, and achieve data-driven business growth.

Minimum Qualifications:

• Advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience.
• Fluency in SQL/Hive, R/Python; experience in using data visualization products; knowledge of quantitative attribution methods.
• Strong analytical skills, excellent communication, and cross-functional collaboration skills, and proactiveness in problem-solving.

Preferred Qualifications:

• Strong analytical skills, excellent communication, and cross-functional collaboration skills, and proactiveness in problem-solving.
• Fast learner, highly entrepreneurial with a good sense of judgment and original thinking.
• Experience in digital advertising with a great understanding of advertising products.