Business Data Analyst

Actual Job Title: Manager, Marketing Analytics

Job Description:
GENERAL FUNCTION :
This position is responsible for creating Business Intelligence Dashboards, and providing insights that inform marketing strategy, optimize performance, and guide investment decisions across brands, frames, and lenses. This role partners cross functionally with Marketing, Finance, Sales Operations, and IT to ensure data accuracy, enable performance diagnostics, and support ROI focused planning and optimization.

MAJOR DUTIES AND RESPONSIBILITIES:
• Drives the business intelligence of our eyewear brands, frames and lenses, ideating and maintaining dashboards to support Marketing activities, and to conduct deep-dive diagnoses providing insights behind performance
• Acts as a strategic partner to brand managers and directors in building the monthly business reviews for executive management, identifying opportunities for improvement and recommending corrective action plans.
• Manages data analytics of the budget planning and optimization, inclusive of forecasting marketing initiatives' outcomes and ROIs.
• Leads data harmonization processes as needed, partnering closely with Finance, Sales Operation, Business Planning, Business Analytics and IT, to ensure data accuracy.
• Manages the optimization of marketing campaigns and product launches, co-designing customer targeting segmentations with sales and marketing managers, and measuring their effectiveness.
SPECIFIC SKILLS/EXPERIENCE:
• Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance.
• 4+ years of experience in an analytics position.
• Demonstrated ability to develop and maintain professional relationships with key business partners positively impacting business growth
• Highly skilled in communicating and presenting results to executives.
• Intellectual curiosity to proactively explore data, solve problems, challenge existing way of doing things, formulate new hypotheses, and to rigorously analyze them.
• Proficiency in Microsoft Excel and the full Microsoft Suite
• Proficiency in data manipulation and visualization tools, with experience in either Tableau, SQL, Business Objects or similar BI tool