Business Development Analyst

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Provides support for business operations and growth across the system through reporting and visualization of demographic, market, encounter, and other data visualizations. Conduct secondary data research through the collection and interpretation of encounter and market data. Conduct primary data research including conducting interviews and administering questionnaires, surveys, and focus groups. Present data visually in a manner to support senior leadership decision-making. Build relationships with and among providers and leadership to support service analysis and growth.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelors Degree in Business, Statistics, Math, Computer Science, or Market Research

EXPERIENCE:

1. Two (2) years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization.

PREFERRED QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Certification in Market Research and/or Analytics

2. Certified Business Intelligence Professional (CBIP) certification

EXPERIENCE:

1. Five years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Monitor and Forecast demographic and health care service trends

2. Develop reporting to support analysis of services and growth opportunities

3. Consistently gather, validate, analyze, report, and act on data collected

4. Measure effectiveness of physician placement, marketing tactics, and provider outreach

5. Gather and analyze competitor data and market conditions

6. Convert data into digestible information packets

7. Convert relevant information into easily understandable visualizations

8. Conduct primary research, including conducting interviews and administering questionnaires, surveys and focus groups

9. Segment and analyze consumer and prospect data and customer preferences

10. Build relationships with providers and service line management

11. Gather, analyze and report regularly market share, referral, and trend data

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Cognizant of environmental factors, infection control issues and maintains a safe environment.

SKILLS AND ABILITIES:

1. Critical thinking/problem-solving, analytics, and interpersonal relationship building

2. Proficient in data warehouse extraction and data visualization (Tableau, Power BI, etc)

3. Proficient in Microsoft Office software

4. Knowledge of medical terminology, preferred.

5. Good verbal and writing skills.

6. Proficient mathematical skills.

7. Works with minimal supervision.

Additional Job Description:

Scheduled Weekly Hours:

40

Shift:

Exempt/Non-Exempt:

United States of America (Exempt)

Company:

SMG System Medical Group

Cost Center:

671 SMG Corporate Admin

Address:

3040 University Ave

Morgantown

West Virginia

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.