The Business Development Associate plays a crucial role in driving growth by supporting lead generation, client outreach, and relationship building initiatives. Working as an individual contributor within a dedicated business development team, this role supports sales efforts and focuses on acquiring new clients while also nurturing existing client relationships. Occasional travel to client sites is required, and the position reports to either the Business Development Manager, Marketing Manager, or Sales Director.
Responsibilities
Generate and qualify new business leads
Conduct client outreach to initiate and maintain contact
Support the sales team with data, presentations, and follow-ups
Manage customer information using CRM software
Build and nurture strong client relationships to foster growth