The Demand Generation Specialist will assist in partnering with outside sales representatives to assist in the building of the sales pipeline. The position is a lead generation position on the sales team that involves contacting city and county government decision makers through phone calls, emails, tradeshow and digital campaign follow up to determine their software buying cycles. Government decision makers anticipating or currently in a software buying process will be asked questions pertaining to their goals, pain points, timelines, budgets, etc. Questions answered affirmatively will prompt the Demand Generation Specialist to schedule a conference call between the prospective customer, the sales representative, and themselves. During this call the sales representative will conduct further research to determine a “fit factor” for CentralSquare Technologies solutions. Job Duties: |
| • | Weekly communication with sales representatives to develop strategies and convey progress. | |
| • | Proactively research prospective customer software needs. | |
| • | Manage prospecting within CRM database (Saleforce.com). | |
| • | Promote sales representative introductory calls with qualified prospects. | |
| • | Achieve personal and sales team quota. | |
| • | Participate in team strategy and process improvement efforts. | |
| • | Develop knowledge of territory, key competitors, existing opportunities/ relationships that will lead to meaningful interactions with potential prospects. | |
| • | Performs all other duties as assigned. |
Requirements:
• B.A. or B.S. Degree from an accredited university preferred
• 1-2 years of experience in a Business Development or Sales role
• Professional phone demeanor; prior phone and/or customer service experience strongly desired
• Previous experience with Salesforce and automation tools like Salesloft
• Ability to travel occasionally to trade shows (less than 10%)