Analysis Skills, Business Administration, Business Development, Campaigns, Channel Marketing, Communication Skills, Competitive Analysis/Strategy, Copy Writing, Customer/Client Research, Demographics, Detail Oriented, Google Analytics, Leadership, Market Research, Marketing, Marketing Metrics, Newsletter, Performance Metrics, Problem Solving Skills, Project/Program Coordination, Search Engine Optimization (SEO)
LOCATION
Atlanta, GA
POSTED
1 day ago
The Business Development Representative (BDR) Intern participates in a structured, hands-on learning experience focused on market research, digital campaign creation, and consumer data analysis. This role provides exposure to search engine optimization (SEO), audience profiling, and brand alignment techniques within a supervised and guided environment. Participants may engage at different levels within this role based on the program's tiered structure (Foundational, Intermediate, Advanced), depending on prior experience, engagement, and program needs.
Learning Focus Areas
Campaign performance indicators and performance marketing metrics
SEO, keyword mapping, and copywriting for digital discovery
Demographic segmentation, target indexing, and behavioral analysis
Integrated marketing channels and editorial calendar frameworks
Program Activities
Participants may engage in:
Supporting the creation of email workflows, newsletters, and informational materials
Assisting with the compilation of marketing metrics reports and competitive analyses
Participating in creative brainstorming modules for upcoming programmatic initiatives
Collaborating with team members on structured tasks
Communicating questions, observations, or feedback to program leadership
Note: All activities are conducted within a supervised and guided learning environment.
Participation Expectations
Engage consistently in program activities and sessions
Maintain communication with program coordinators and leadership
Participate in a structured learning environment
Qualifications
Education / Background
Candidates may include:
Students currently enrolled in a degree program (Marketing, Business Administration, or Communications preferred)
Recent graduates seeking to show execution of specialized data-driven marketing assets
Early-career professionals re-skilling into digital growth and promotion tracks
Individuals seeking to gain experience in a new functional area
Skills & Abilities
Strong communication skills
Organizational and problem-solving abilities
Attention to detail
Familiarity with relevant tools (Google Workspace, Google Analytics, Canva, Mailchimp, etc.)