Business Development Representative - Marketing

SHI International

Bethlehem, Pennsylvania

JOB DETAILS
SKILLS
Brand Marketing (Branding), Business Development, Business Practices, Calendar Management, Campaigns, Cold Calling Skills, Communication Skills, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Support/Service, Diversity, Email Campaign, Establish Priorities, Exceeded Sales Goal, Industry/Trade Analysis, Information Technology & Information Systems, Interpersonal Skills, Lead Generation, Market Trend Analysis, Marketing, Metrics, Microsoft Office, Needs Assessment, Negotiation Skills, Options Analysis, Performance Analysis, Performance Management, Plan Meetings, Project Tracking, Revenue Growth, Sales, Sales Management, Sales Pipeline, Sales Prospecting, Sales Qualification, Set Goals, Strategic Planning, Team Lead/Manager, Technical Support, Time Management
LOCATION
Bethlehem, Pennsylvania
POSTED
9 days ago

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.

 

Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:

  • Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

  • Continuous professional growth and leadership opportunities.

  • Health, wellness, and financial benefits to offer peace of mind to you and your family.

  • World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

The Business Development Representative - Marketing is responsible for utilizing outbound activities, such as calls and emails, to generate sales opportunities and set appointments from inbound leads. This role is crucial in driving sales growth and expanding SHI’s customer base by ensuring a steady pipeline of qualified leads for the sales team.

Role Description

  • Engage prospective customers through outbound calls and email campaigns to generate new business opportunities.

  • Qualify inbound leads and marketing-generated inquiries to identify and prioritize sales opportunities.

  • Schedule and coordinate meetings between qualified prospects and Account Executives.

  • Collaborate with sales and marketing teams to align on campaign strategy, messaging, and lead generation initiatives.

  • Support the execution of targeted outreach campaigns to drive pipeline growth and brand awareness.

  • Maintain and manage lead activity, pipeline data, and engagement metrics within CRM and sales platforms.

  • Develop an understanding of customer needs, business challenges, and key buying drivers.

  • Position and promote SHI’s products, solutions, and services to prospective customers.

  • Build early-stage relationships with potential clients to nurture interest and drive engagement.

  • Stay informed on industry trends, market conditions, and SHI’s evolving portfolio.

  • Handle inbound inquiries and provide a positive customer experience across initial touchpoints.


Behaviors and Competencies

  • Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.

  • Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.

  • Self-Development: Can set personal development goals and take steps to achieve them.

  • Strategic Thinking: Can contribute to the development of strategic plans and initiatives.

  • Decision-Making: Can evaluate options, consider potential outcomes, and make well-informed decisions that reflect an understanding of the impact.

  • Professionalism: Can identify opportunities for improvement, propose solutions, and take action to enhance professional conduct without explicit instructions.

  • Interpersonal Skills: Can communicate effectively, build relationships, and resolve conflicts with others in moderate situations.

  • Self-Motivation: Can identify personal or professional growth opportunities, propose self-improvement strategies, and take action without explicit instructions.

  • Performance Management: Can set personal and team performance goals, track progress, and make adjustments as needed.

  • Business Development: Can identify potential business opportunities, propose strategies for growth, and take action without explicit instructions.


Skill Level Requirements

  • Expertise in client relationship building and new business development - Basic

  • Ability to cold call and create new business opportunities - Basic

  • Ability to identify, create, develop, and manage high-impact sales opportunities and lead a team to achieve and exceed sales targets - Basic

  • The capability to identify potential clients, effectively negotiate terms, and successfully finalize business transactions. - Basic

  • The understanding of key business principles and practices to make informed and effective decisions that contribute to organizational success. - Basic

  • The ability to efficiently manage tasks and projects by prioritizing responsibilities and effectively utilizing time to achieve objectives. - Basic


Other Requirements

  • Completed Bachelor’s Degree or relevant work experience required

  • Previous experience in sales, marketing, or a similar role

Preferred:

  • Fluency in SHI AX, CRM, and Microsoft Office tools preferred

  • Experience in the IT industry

The estimated annual pay range for this position is $50,000 - $65,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.  

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status 

About the Company

S

SHI International

Constantly growing in response to the needs of our customers in all sectors and verticals, SHI has transformed itself from a $1 million "software-only" regional reseller into a $8.5 billion global provider of information technology products and services. Dynamic, scalable, innovative solutions delivered with world-class customer support have made SHI the complete IT hardware, software and professional services solution provider it is today.

Under the guidance of our current ownership for nearly 30 years, SHI has never been faced with a merger or acquisition that could distract us from supporting our customers. Remaining focused on the job at hand has allowed us to forge long-term relationships with the clients and OEM partners who remain our most loyal and ardent supporters. The most important metric by which success can be measured - the rate at which we retain our customers - is 99%, ranking SHI among the highest in our industry or any other!

COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Computer Software
FOUNDED
1989
WEBSITE
https://www.shi.com/