Business Strategy & Consumer Insights Analyst

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

The Business Strategy & Consumer Insights Analyst will support the fast growing and impactful Business Strategy & Consumer Insights team by delivering the recurring reporting, research, and analysis that inform company strategy and consumer decision-making. This role is the execution engine behind the function, owning the timely, accurate production of reports, surveys, and analyses so that the Manager and Director can focus on strategy, governance, and stakeholder engagement. This individual will partner closely with Finance and Data Analytics for source data, support mixed-method consumer research, and translate raw data into clean, decision-ready outputs.

ROLES AND RESPONSIBILITIES

Reporting & Analytics

• Produce and maintain recurring performance reporting (e.g., weekly and monthly business, brand, and channel reporting) with accuracy and on time.
• Build and maintain dashboards and automated/scaled reporting in Power BI or Excel; support ongoing reporting automation.
• Execute data pulls and ad-hoc analysis, ensuring data hygiene, validation, and a single, reliable source of truth.
• Partner with Finance and Data Analytics to source, reconcile, and quality-check the data behind reporting.
• Improve the speed and quality of team reporting and analytics by identifying opportunities to embed AI/LLM tools into recurring workflows

Consumer & Competitive Research

• Program and field consumer research studies, programming, fielding, and cleaning surveys in Qualtrics, and supporting focus groups and interviews.
• Maintain competitive and industry monitoring (competitor moves, industry news, benchmarking) on a regular cadence.
• Support analysis of qualitative and quantitative research, translating findings into clear, actionable summaries.

Strategy Support

• Support ad-hoc strategy requests with timely, well-structured analysis and clear outputs.
• Contribute inputs and analysis for business cases, whitespace, and planning deliverables (LRP, offsites, MBRs).
• Support the development of executive-ready presentations by building clean, accurate charts, tables, and slides.

Collaboration

• Collaborate effectively with cross-functional partners (Marketing, Product, Commercial, Finance, Data Analytics) on shared data and requests.
• Work independently with sound judgment, escalating issues and prioritization trade-offs to Manager as appropriate.

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Proficient in Microsoft applications (Excel, PowerPoint, Word)
• Proficient in research tools and platforms (e.g., Qualtrics)
• Working proficiency in business visualization tools (Power BI, Tableau)
• Some SQL skills for working within a data warehouse
• Strong analytical skills and attention to detail; ability to build clear reports
• Ability to manage multiple priorities and deadlines in a fast-paced work environment
• Strong written and verbal communication skills
• Ability to work collaboratively across cross-functional teams
• Proficiency with AI and LLM tools (e.g., ChatGPT, Claude, Copilot)

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing, Psychology, Statistics, Business, Economics, or other related field
• 2–4 years of experience in business analytics, consumer insights, data analysis, or related field
• Experience with research tools (e.g., Qualtrics, SPSS) and data visualization tools (e.g., Power BI, Tableau, Excel)
• Strong analytical skills with the ability to interpret data and communicate findings clearly
• Demonstrated ability to manage recurring deliverables with accuracy and consistency

PHYSICAL REQUIREMENTS / WORK ENVIRONMENT (if applicable)

• Extensive use of office equipment to include computer, calculator, copier, fax, and other business-related machines and software.

DISCLAIMER

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time.  Other duties may also apply.  Nothing in this position description changes the at-will employment relationship existing between the Company and its employees.  Distribution of this item outside of the Company without an authorized release is a violation of Company policy.

71,400.00 - 89,300.00 - 107,200.00 USD Annual

If your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.TravisMathew is an Equal Employment Opportunity