Business Systems Admin Marketing

The Marketing Business Systems Administrator will manage, optimize, and automate our marketing and customer data ecosystem. This role will be responsible for ensuring that marketing strategies are executed seamlessly across systems including Salesforce (Sales Cloud and Data Cloud/Data 360), Iterable, Pardot (Marketing Cloud Account Engagement), Segment, Tableau, and Agentforce. The ideal candidate takes a holistic, systems-level approach - ensuring that data is properly ingested, structured, synchronized, and activated across platforms to enable scalable, automated marketing processes. More importantly, the ideal candidate should be able to understand the "why" behind an ask, determine the best fit solution, and interact and communicate with the Marketing department at Relias in a consultative manner. This is a hands-on role focused on automation design, data integrity, process optimization, and cross-system orchestration.

WHAT YOU'LL BE DOING:

• Designing, building, and maintaining multi-system marketing automation workflows across Salesforce, Iterable, and Pardot (MCAE).
• Configuring customer journeys, triggers, scoring models, and lifecycle automations that support acquisition, engagement, retention, and revenue growth.
• Ensuring accurate data ingestion, mapping, synchronization, and identity resolution across Salesforce, Segment, Iterable, Pardot, and Data 360.
• Partnering cross-functionally with Marketing, Sales, RevOps, Data, and RevTech to gather requirements, deliver technical solutions, and support training and adoption.
• Implementing dynamic segmentation and personalization by activating integrated customer and behavioral data.
• Auditing, optimizing, and documenting automation logic, data structures, and configurations to improve scalability and reduce manual effort.
• Performing routine Salesforce administration, including users, objects, flows, validation rules, automation, and reporting, while aligning marketing automation logic with CRM processes.
• Monitoring and troubleshooting cross-system integrations and data flows, including API syncs, deduplication, and latency, to maintain reliability and performance.
• Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!

• Flexible work environment with onsite and work from home options - you choose when you want to come into the office!

• Active Employee Resource Groups open to all employees!

• Comprehensive onboarding program - a great introduction to our company, customers and culture!

• Growth and career advancement opportunities!

• Promotes internal mobility and career growth aligned with evolving business needs

• Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science

• Professional development gained from conference attendance and participation in organizations like NC Tech

• Onsite 321 Coffee Shop providing free coffee and pastries to employees

• IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 30 days/quarter.

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions.

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company's Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here.

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• YOU'VE GOT WHAT IT TAKES IF YOU HAVE:
• 2+ years of experience in Salesforce Administration and/or Marketing Operations
• Hands-on experience building automation in Salesforce (Flows, Process Builder), Pardot, Marketing Cloud, and/or Iterable
• Strong understanding of data architecture, data mapping, and system integrations
• Experience working with Segment or other CDP platforms
• Proven experience troubleshooting cross-system data sync and automation issues
• Strong analytical mindset with attention to detail and data accuracy
• Ability to think holistically about marketing processes across multiple platforms and understand the 'why' for enhancement requests
• Bachelor's Degree

IT WOULD BE IDEAL IF YOU HAVE:

• Salesforce Certifications (e.g. Admin, Data Cloud, Agentforce, etc.)
• Marketing Certifications (e.g. Pardot, MCAE)
• Experience with Salesforce Data Cloud (Data 360) and visualization layers (e.g. Tableau, CRM Analytics) • Experience configuring or supporting AI-driven workflows such as Agentforce
• Experience in complex B2B marketing environments
• Familiarity with APIs, webhooks, and integration frameworks