Analysis Skills, Budgeting, Business Case, Business Intelligence Software, Business Skills, Catering Services, Central Reservation and Online Booking Systems, Contact Management, Contract Negotiation, Data Analysis, Delphi, Diversity, English Language, Entrepreneurship, Establish Priorities, Forecasting, Hospitality and Tourism, Hotel Industry, Inventory Management, Leadership, Market Segmentation, Marketing Communications, Marketing Plan, Microsoft Excel, Microsoft Word, Needs Assessment, Organizational Skills, Policy Development, Power Amplifier, Presentation/Verbal Skills, Pricing, Procedure Development, Profit & Loss, Property Management, Quality Metrics, Request for Proposals (RFP), Research Skills, Revenue Management, Sales, Sales Management, Sales Operations, Set Goals, Strategic Planning, Team Player, Willing to Travel
Business Travel Sales Manager
Reports to: Director of Sales, the position is exempt. Accepting applications through June 30th, 2026, or until filled.
WHO WE ARE Hotels done differently. It is not just a slogan; it is who we are in everything we do. We believe in the power of People, Place, and Character; ensuring our properties are a place where individuals are valued and celebrated as a tribute to the neighborhoods and the people of the communities in which we operate; elevating our associates' pride in who they are, where they live and who we serve. A little bit rebel, a little bit refined, The Populus is smart and sophisticated, charming, and confident, and always down for shaking up the status quo. Consistently moving the needle on what a social club can be, Populus thrives on the counterculture spirit, constantly challenging what it means to gather and engage while connecting guests to each other and what inspires them.
Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. It is a sophisticated hotel brand known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels. At Populus, the ideals of Opportunity, Equity, and Inclusion (OEI) for our members are at the forefront of the community and the environment we will create.
The Role
The leadership role requires the tenacity to build a network; it is not for the faint of heart. If you are known to have the grit that is associated with an entrepreneurial spirit, then we invite you to your next career opportunity. The Business Travel manager is responsible for forecasting Business Travel Consortia Business, account production, harmonizing the culture, mission, values, and quality standards to assure maximized potential. This person must create an exceptional climate of professional & personable service that ensures the long-term satisfaction of team members, guests, and owners.
Who You Are
You are passionate about sales, catering, collaboration, and communication with the ability to think creatively and strategically to identify and close on revenue opportunities. You are a talented and highly effective sales leader that enjoys the solidarity of a team and knows that everyone plays an important role, no matter their title. When one of the members of the team goes down, you are the first to jump in and pick them up. You are ambitious and looking for the next opportunity. Your confidence in your past success, aptitude, and can-do attitude will prove you are the perfect fit for this leadership role. If you are confident in your experience in sales, then this is the role for you. You are adventurous and driven, plus your experiences have led you to understand that there is an art + science to the how and what a sales leader is responsible for.
What You Will Do
- Uphold and role model the company's principles of People, Place and Character; and ensure your team and peers are also modeling the way of our values that drive collaboration, intuition and translocal hospitality
- Build and maintain a trusting and transparent relationship with all stakeholders, taking the time to develop rapport and respect with your peers
- Understand who the hotel is and what we aspire to be by following established practices and procedures
- Evaluates, solicits, sells and confirms business in assigned market area to meet overall budgeted sales and profitability, control dates, availability, and rates on guest rooms and function space
- Participate in the development of the annual sales and marketing plan by developing objectives, goals, and strategies for the BT/Consortia market
- Supervise and coordinate day-to-day BT/Consortia sales operations, ensuring focus on goals and objectives
- Maintain complete knowledge of all hotel service/features, hours of operation and programs
- Meet and/or exceed expectations of monthly BT/Consortia revenue and sales goal activities
- Conduct quarterly reviews of accounts to ensure production and assumed pace for targeted goals
- Maintain contact with largest producing accounts, detecting increased potential, and ensuring amplified service
- Ability to lead all Business Travel and Consortia conversations with the Director of Sales, General Manager as well as regional support HQ team members and ownership if requested
- Annual RFP season business cases, re-negotiations and new contract agreements to align with future year budgeted revenues
- Ability to analyze data from Lighthouse/BI tool as well as Demand360 to set proactive plans in place to exceed negotiated and Consortia revenue goals, and working with Revenue Manager
- Ensure site visits are organized to meet established goals
- Work with rooms division to forecast occupancy and inventory control to maximize results from different market segments
- Work with rooms division to establish rates, packages and Business/Consortia Transient Pricing
- Ensure all negotiations and contracts comply with established hotel policies and procedures
- Complete all required sales reports for Director of Sales
Position Requirements
- Minimum of two (2) years' experience in Sales within upscale, lifestyle or luxury hospitality companies; prior Business Travel Sales experience required
- Bachelor's degree in sales, marketing, communications, or hospitality is preferred, though not required, if you have proven years of experience in a Sales Manager role
- Past experience of working within a boutique-lifestyle or independent hotel company is a plus
- Professional proficiency of the English language in reading, writing and verbal communication
- Proficient with HMS, Delphi, Word and Excel
- Basic knowledge of property management and central reservation systems
How You Lead
- Exemplify leading by example by working directly with each member of the team
- Provide highly analytical thought and recommendations and continually seek out the facts
- Engage others in general conversation tactics to build rapport quickly; leading and adapting communication and presentation tactics to engage your audience
- Passionate in driving results of self and others and is comfortable in prioritizing their work and that of others
- Comfortable in identifying strategic needs and ensuring the implementation of a strategic plan
- Approach fact finding and discovery missions in a collaborative effort; valuing input and experiences of others that creates additional insight to uncover deeper issues
- Value the importance of making decisions with integrity, maintaining confidentiality across internal work groups and knowing how to use discretion when appropriate
As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment for all employees to ensure they feel a sense of belonging. We do not discriminate and believe every individual should be proud of who they are, where they come from and take pride in who we serve. Salary Range: $65,000.00 to $75,000.00 per year