A Washington, DC-based client is seeking a creative and performance-driven Email Marketing Copywriter to develop engaging email content for marketing campaigns, lifecycle communications, and transactional messages.
This role requires a strategic thinker capable of adapting the brand voice for diverse audiences, crafting compelling subject lines and preheaders to boost open rates, and collaborating with cross-functional teams such as designers and CRM managers to produce cohesive email experiences.
Key responsibilities include writing persuasive and on-brand copy, tailoring messaging to various segments, applying storytelling techniques, ensuring accessibility, and aligning content with campaign goals and brand standards.
The ideal candidate balances creativity with performance, leveraging email platform knowledge to optimize content effectiveness.