
Lead Engineer, Embedded Software - Direct Placement TalentBurst, Inc.
- $180,000–$200,000 Per Year
At Apple, we dont just build products - we craft experiences that redefine whats possible. The Video Engineering team is behind the cutting-edge camera and imaging technologies that power hundreds of millions of iPhones, iPads, and Macs around the world. From capturing cinematic video to enabling breakthrough computational photography, were shaping how people see and share their world. This role sits at the intersection of real-time embedded systems, silicon design, and computational imaging - a rare opportunity to influence camera technology at a scale no other company can match. If youre passionate about building software that blends hardware innovation with algorithmic intelligence, wed love to have you on our team.
Who you are:
You thrive on solving complex technical challenges and turning ideas into elegant, efficient software. You take pride in writing clean, maintainable, high-performance code - and you enjoy helping others do the same. Youre curious, collaborative, and motivated by impact - you want your work to matter, and here, it ships to hundreds of millions of people. Youre energized by working across disciplines - partnering with silicon architects, algorithm researchers, and systems engineers to build something none of you could alone.Own the architecture and implementation of next-generation camera firmware - from early prototyping through mass production. Develop and optimize ISP and ML algorithms powering Apples most advanced photo and video features. Profile, debug, and drive improvements in performance, latency, and power efficiency across the full camera stack. Partner directly with silicon, algorithms, and systems teams to co-design hardware-software interfaces that unlock new imaging capabilities. Drive architectural decisions that scale across Apples entire device portfolio - your designs ship in hundreds of millions of devices. Contribute to a culture of technical excellence through design reviews, mentorship, and cross-functional collaboration.BS and a minimum of 10 years relevant industry experience. Proficiency in C/C++ with a strong emphasis on performance, memory safety, and code quality. Experience developing and debugging on ARM-based SoCs or DSPs. Familiarity with real-time operating systems (RTOS) or bare-metal environments. Excellent analytical, debugging, and problem-solving skills.10+ years of experience in embedded software development. Deep understanding of image and video signal processing, including ISP tuning pipelines or camera HAL development. Experience with camera systems, machine learning for imaging, or sensor data processing. Exposure to multi-camera systems or computational photography features such as HDR, Night Mode, or depth sensing. Interest in or experience with AI-assisted development tools and workflows.
| Location | Cupertino, CA |
| Industry | Computer/IT Services |
| Company Size | 10,000 employees or more |
| Year Founded | 1976 |
| Website | https://www.apple.com/jobs |
We’re a diverse collection of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. The people who work here have reinvented entire industries with the Mac, iPhone, iPad, and Apple Watch, as well as with services, including iTunes, the App Store, Apple Music, and Apple Pay. And the same passion for innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it.
There’s a place here for every kind of brilliant. Everyone here is an innovator, or an innovator-to-be, no matter what your team or your role. So bring your passion, courage, and original thinking and get ready to share it, because every new product, service, or feature we invent is the result of people working together to make each others’ ideas stronger. Innovation at this level depends on people who represent the variety of the human experience and inspire us with their own fresh perspectives. Together, we’ll do amazing work that can make a difference in people’s lives. Including your own. Learn more about working at Apple.





