Campaign Analyst - US

Entravision Communications Corp

Austin, TX

JOB DETAILS
SKILLS
Analysis Skills, Automation, Budgeting, Business Intelligence, Campaigns, Certified Public Accountant (CPA), Communication Skills, Compensation and Benefits, Data Science, Database Extract Transform and Load (ETL), Identify Issues, Intellectual Property (IP), Java, LifeTime Value (LTV), Machine Learning, Mobile Advertising, Multiplatform/Cross-Platform, Performance Tuning/Optimization, Product Engineering, Python Programming/Scripting Language, Quantitative Analysis, R Programming Language, Reporting Dashboards, Risk Management, SQL (Structured Query Language), Sales, Scripting (Scripting Languages), Strategic Accounts, Time Management, Vision Plan, Willing to Travel
LOCATION
Austin, TX
POSTED
30+ days ago

Job Summary

We are excited to announce an incredible opportunity to join Smadexs growing US team. We seek a quantitative proactive analyst who can translate complex data into decisive trading strategies driving extraordinary performance results for our US client base.

This is a critical revenue-generating role acting as the primary execution and optimization engine for Smadexs high-budget performance campaigns. This individual is a quantitative professional responsible for expert execution in our proprietary platform, owning the strategic trading decisions that maximize client ROAS and LTV. This role demands analytical self-sufficiency and exceptional strategic communication to articulate performance drivers to internal teams.

Important note: This role is fundamentally focused on performance strategy and optimization application. Candidates must understand data systems but are explicitly not required to possess skills in:

  • Developing ETL pipelines
  • Writing production-level code or scripts (e.g., Python, R, Java) for modeling or automation
  • Architecting core BI reporting infrastructure (e.g., SQL development for internal tools, dashboard creation)
  • Engineering fine-tuning core machine learning models

We hire dedicated Data Engineers, BI Analysts, and Data Scientists to handle tool and infrastructure development, allowing our Campaign Analysts to focus 100% on driving client revenue.

Key Responsibilities

  • Own the setup, monitoring, troubleshooting, and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform.
  • Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth.
  • Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities.
  • Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies.
  • Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues, working with Engineering and Data Science if needed on platform-level or core infrastructure escalations.
  • Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical "why" behind the performance results.
  • Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment.
  • Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap.

Benefits

  • Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
  • Join a highly motivated and young team.
  • Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
  • Great compensation package tailored to the U.S. market.
  • Medical, dental, and vision benefits plans.
  • Exposure to leading global app publishers and media partners in the digital advertising industry.
  • Learning and training opportunities to grow your career.

About the Company

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Entravision Communications Corp

Entravision Communications Corporation is a leading global media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico and other markets in Latin America. The Company’s comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 55 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision’s owned and operated, as well as its affiliate partner, radio stations. Entravision’s Pulpo digital advertising unit is the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®, and Entravision’s digital group also includes Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions primarily in the United States, Mexico and other markets in Latin America. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

COMPANY SIZE
1,000 to 1,499 employees
INDUSTRY
Broadcasting, Music, and Film
WEBSITE
http://www.entravision.com