In this position, you"ll work at the intersection of sales, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You"ll collaborate with Marketing, Specialty Sales and Services, Business Development, AWS Partners, and AWS Sales Leadership to execute and refine customer engagement strategies. This role has a heavy focus on the integration points with AWS Marketing and manages lead flow quality and expectations into the Customer Acquisition organization.
Key job responsibilities
Marketing Integration Lead: Key Responsibilities (L6)
Serve as the primary liaison between Customer Acquisition and AWS Marketing, building deep, trusted relationships with functional leads across Demand Generation, Field Marketing, Digital Marketing, Partner Marketing, and Events. Represent CA interests in joint planning forums, advocating for stronger SLAs around lead quantity, quality, and delivery timelines - and holding marketing counterparts accountable to commitments that directly impact pipeline outcomes.
Function as the resident marketing expert and SME within the Customer Acquisition organization, translating marketing strategies, programs, and campaign mechanics into actionable guidance for CA leadership and frontline teams. Proactively identify gaps or misalignment between marketing investments and CA pipeline needs, and drive data-backed recommendations to optimize lead flow, conversion rates, and marketing-sourced pipeline contribution.
Own the definition, measurement, and enforcement of cross-functional SLAs between Customer Acquisition and Marketing stakeholders - including lead volume targets, lead quality standards (MQL/SQL criteria), response time commitments, and feedback loops. Establish regular operating cadences (WBRs/MBRs) to review performance against SLAs, surface risks early, and drive corrective action with urgency.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS
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Work/Life Balance
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Inclusive Team Culture
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Mentorship and Career Growth
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