Are you passionate about digital advertising and ready to drive campaign success from start to finish? We're seeking a Digital Campaign Specialist who will support the end-to-end management of digital advertising campaigns, from pre-sale planning to execution and post-launch evaluation. This role offers a unique opportunity to collaborate closely with local sales teams and advertising operations personnel to ensure smooth order execution, while playing a pivotal role in driving digital growth, shaping client strategies, and optimizing campaigns.
Accurately input all digital campaign details into various digital advertising systems
Assist in developing strategies for comprehensive digital advertising campaigns
Offer expertise on third-party ad platforms and rich media technologies to sales teams, including support for technical features such as impression and click-through tracking pixels, attribution tracking, and other advanced resources
Monitor and report the health of all advertising campaigns for assigned markets and clients
Execute all advertising campaign elements promptly and accurately
Ensure consistent and precise revenue recognition in billing platforms
Compile reports and offer insights as partner to Sales team for better results that lead to client retention
Cross-check reports with third-party sources to validate campaign tracking and ensure contracts are fulfilled accurately
Collaborate closely with Ad Operations and Account Executives to understand and meet digital campaign requirements
Uphold digital revenue operational standards, policies, and procedures
Foster strong, professional ties with station partners, vendors, and in-house teams
Carry out any additional tasks as needed
Bachelor's degree in related field preferred or equivalent experience
Generally, 3+ years of experience in related field preferred
Advanced skill with order management systems
Proven ability to collaborate including with vendors and third party partners
Skilled in using web analytics tools, collecting insight, and reporting your findings
Must be extremely digitally savvy
Superior analytical and problem-solving skills
Superior organizational skills
Proven skill with Excel, and experience analyzing and formatting data
Able to manage multiple campaigns and projects simultaneously in a deadline-oriented environment
Strong written and verbal communication skills
Comfort interacting with all levels of the organization
Customer service and client relationship expertise
Adapts well to constant change
#LI-SM2
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.