Campaigns Project Specialist

Description

Responsibilities

• Support the implementation of integrated marketing campaigns across multiple channels (email, print, web, social media, crowdfunding, paid media, and events).
• Manage production timelines, data files, creative assets, approvals, and vendor deliverables to keep campaigns on schedule and aligned with team standards.
• Ensure campaign content and messaging are consistent with institutional brand guidelines and audience segmentation strategies.
• Review and proof campaign data and materials for clarity, accuracy, brand consistency, and grammatical correctness across print and digital formats.
• Apply moderate proficiency in core skills while continuously building expertise through practical application and peer feedback.
• Conduct project execution by building and testing campaigns and other assets, with guidance from more experienced team members as needed.

• Collaborate with internal Purdue for Life Foundation and university colleagues to understand campaign goals and gather necessary content and assets.
• Coordinate logistics and timelines with external vendors (e.g., designers, printers, mail houses) to ensure high-quality deliverables.
• Maintain regular communication with the Director and stakeholders regarding project progress, changes, and expectations.
• Seek input from senior colleagues on unfamiliar or complex assignments to ensure alignment with campaign goals.

• Track and analyze campaign performance metrics to identify trends and opportunities for optimization.
• Contribute to A/B testing efforts, creative refinement, and post-campaign reporting.
• Assist in shaping campaign strategies by analyzing previous results, offering insights, and aligning tactics with audience behaviors and institutional priorities.
• Participate in problem-solving and continuous improvement efforts.

• Maintain organized project documentation, including timelines, deliverables, approvals, and lessons learned.
• Help identify and implement improvements to processes, templates, and workflows to increase efficiency and cross-team collaboration.
• Demonstrate adaptability by adjusting to evolving priorities, timelines, and opportunities as campaign needs shift.
• Build knowledge and capability through practical experience, feedback, and a pro-active approach to learning.

Required Skills, Knowledge and Abilities

• Excellent verbal/written communication, organizational and personal computer skills, and attention to detail.
• Comfortable working with multiple stakeholders and managing concurrent projects.
• Sound judgment, initiative, and ability to collaborate effectively required.
• Exhibits strong follow-through and timely responsiveness to inquiries and requests. 

Required Education, Experience and Benefits Summary

• Bachelor’s degree required.
• Up to three years of related work experience.
• Project management, familiarity with multi-channel campaigns, stewardship, and/or marketing experience is preferred. 

• 10 paid holidays per year.
• Accrue up to 22 vacation days a year.
• Traditional pre-tax 403(b) and Roth retirement plans available.
• 10% employer contribution to your retirement plan and immediate vesting.
• Health Savings Account- earn up to $700 annually towards medical expenses.
• Employer funded Preventative Dental and Vision insurance. 
• Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.