Canvass Manager Sacramento, CA
Sales Management, Canvassing Management, Sales Territory Management
If you post this job on a job board, please do not use company name or salary.
Experience level: Mid-senior
Experience required: 3 Years
Education level: All education level
Job function: Sales
Industry: Construction
Compensation:
Total position: 1
Relocation assistance: No
Visa sponsorship eligibility: No
Role: Canvass Manager
Reports To: External Marketing Manager
Direct Reports: Canvassers + 1 Field Trainer (8–10 FTE)
JOB DESCRIPTION:
- The Canvass Manager is responsible for leading, training, and motivating the canvassing team to generate high-quality leads through direct, in-person outreach.
- This role oversees daily field operations, manages team performance, ensures compliance with organizational standards, and develops strategies to maximize lead volume and conversion.
- The Canvass Manager works closely with marketing and sales leadership to align field efforts with overall business goals.
KEY RESPONSIBILITIES:
- Recruit, hire, train, and manage canvassing team members
- Develop canvassing routes and territory plans for optimal coverage
- Set daily and weekly lead generation targets and track team performance
- Provide on-site coaching, motivation, and support in the field
- Ensure all canvassers follow approved scripts, brand messaging, and professional standards
- Monitor and report on lead quality, appointment set/show rates, and conversion metrics
- Maintain compliance with all local regulations, permitting requirements, and company policies
- Collaborate with marketing leadership on promotional campaigns and seasonal outreach strategies
- Coordinate with sales managers to ensure effective lead handoff and feedback loops
- Ensure full compliance with required digital tools, including use of the Canvass Master App on company-issued tablets
- Lead the integration of digital tools within the canvassing program to enhance real-time tracking, data capture, and follow-up
- Promote a positive team culture focused on accountability, performance, and customer engagement
SUCCESS PROFILE:
- Strong leadership and team-building skills
- Motivational coach who thrives in a results-driven environment
- Ability to plan strategically and pivot quickly in the field
- Confident communicator with excellent interpersonal skills
- Self-starter with strong organizational and time-management abilities
- Valid CA driver’s license with a clean driving record
QUALIFICATIONS (Ideal Background):
- 3+ years of experience in canvassing, door-to-door sales, or field marketing
- 1–2 years of leadership or supervisory experience preferred
- Experience with performance management, coaching, and incentive-based motivation
WORKING CONDITIONS AND PHYSICAL DEMANDS:
- Frequent walking, often up to 10 miles per day, across various neighborhoods and terrains
- Exposure to outdoor weather conditions (heat, cold, rain, wind)
- Extensive verbal communication with the public and team members
- Regular standing, bending, and reaching when engaging potential customers
- Ability to carry light materials (brochures, tablets, promotional items) up to 10–15 pounds
- Sustained physical stamina to perform canvassing activities for extended periods