About Caretech
Caretech is a compassionate and community-centered in-home care agency that provides high-quality, personalized care for individuals in the comfort of their homes. With over 30 years of experience, covering NE, IA, KS, MO and WY, we are committed to supporting families and empowering our caregiving teams to provide excellent care through trust, communication, and professional service.
Position Summary
The Brand Ambassador serves as the face of Caretech within the community and helps individuals and families understand the services and funding resources available to support care in the home. A primary focus of this role is educating individuals about applicable Medicaid waivers and other funding programs, helping them understand the application process, and assisting with the completion and submission of required paperwork.
The Brand Ambassador also drives growth and retention by developing community relationships, generating client and caregiver referrals, attending events, conducting educational presentations, and increasing awareness of Caretech’s services. When a prospective client is identified, the Brand Ambassador works closely with the Client Navigator to ensure a timely, organized, and seamless transition into the assessment and service process.
Essential Responsibilities
Waiver Education and Application Assistance
- Educate individuals, families, caregivers, and community partners about available Medicaid waivers and other potential funding resources.
- Explain program requirements and application processes in a clear, compassionate, and understandable manner.
- Assist individuals and families with gathering information, completing paperwork, and submitting applications to the appropriate agency.
- Follow up on pending applications and help resolve missing information or documentation.
- Maintain accurate records of applications, referrals, follow-up activity, and outcomes.
- Clearly communicate that eligibility and approval decisions are made by the applicable government agency or funding source.
Community Outreach and Business Development
- Represent Caretech professionally at community events, conferences, resource fairs, networking meetings, and other outreach opportunities.
- Conduct Lunch and Learns and educational presentations for referral partners, community organizations, families, and potential clients.
- Build and maintain productive relationships with service coordinators, case managers, healthcare providers, senior organizations, disability advocates, schools, churches, and other community partners.
- Identify opportunities to expand Caretech’s visibility, partnerships, and referral network.
- Participate in community education and thought-leadership activities that strengthen Caretech’s reputation as a trusted home care resource.
Client and Caregiver Growth
- Generate qualified client referrals through consistent outreach, education, and relationship development.
- Recruit prospective caregivers through community partnerships, events, referrals, and direct engagement.
- Respond promptly to prospective client and caregiver inquiries.
- Accurately document leads and outreach activities within Caretech’s designated systems.
- Maintain consistent follow-up with referral sources and prospective clients.
Client Navigator Partnership
- Communicate new client leads promptly to the Client Navigator.
- Provide complete and accurate information to support a seamless handoff.
- Collaborate with the Client Navigator throughout the application, intake, and service-start process.
- Maintain appropriate communication with the individual, family, and referral source during the transition.
- Help identify and address barriers that could delay approval or the start of services.
Qualifications
- Experience in community outreach, social services, healthcare, home care, business development, or a related field preferred.
- Knowledge of Medicaid waivers, public-benefit programs, or community resources preferred.
- Strong relationship-building, presentation, and communication skills.
- Ability to explain complex programs and processes in an approachable manner.
- Highly organized and able to manage multiple applications, leads, relationships, and follow-up activities.
- Comfortable speaking with individuals, families, professionals, and community groups.
- Demonstrates compassion, professionalism, initiative, accountability, and sound judgment.
- Ability to work independently while collaborating effectively with internal teams.
- Valid driver’s license, reliable transportation, and the ability to travel throughout the assigned market.
- Ability to attend occasional evening or weekend community events.