Category Development Marketer

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Job Description:

About the Role

We are looking for an experienced and consumer-centric Category Marketer to lead the growth of our product portfolio through data-driven category strategies, consumer insights, and channel excellence.

In this role, you will be responsible for developing and executing category strategies that drive profitable growth, strengthen brand relevance, and maximize market penetration across multiple distribution channels. You will work at the intersection of marketing, sales, shopper marketing, and supply chain to deliver exceptional consumer experiences while achieving business objectives.

Key Responsibilities

• Develop and execute category marketing strategies based on consumer insights, market trends, competitive intelligence, and business priorities.

• Own the end-to-end category portfolio, driving sustainable growth, market share, and profitability.

• Lead category planning and portfolio optimization, including assortment, pricing, promotional strategy, and product mix to maximize revenue and gross margins.

• Analyze category performance using market data, consumer research, and business analytics to identify growth opportunities and recommend strategic actions.

• Drive innovation by identifying unmet consumer needs and leading successful new product launches and commercialization initiatives.

• Partner closely with Sales, Shopper Marketing, Supply Chain, and Commercial teams to ensure product availability, optimal distribution, and strong in-store execution across channels.

• Collaborate with Consumer Experience and external creative agencies to develop compelling product propositions, communication strategies, and marketing campaigns.

• Monitor portfolio health through effective pricing, profitability, lifecycle management, and mix optimization.

• Track market trends, competitor activities, and changing consumer preferences to continuously refine category strategies.

• Influence cross-functional stakeholders to deliver integrated business plans and achieve category growth objectives.

Qualifications

• MBA/PGDM with specialization in Marketing or equivalent qualification.

• 6-10 years of experience in Category Marketing, Brand Marketing, Trade Marketing, or Category Management within the FMCG, Consumer Durables, Consumer Healthcare, Personal Care, Retail, or related industries.

• Strong understanding of consumer behavior, category management principles, and channel dynamics.

• Experience working with consumer insights, market research, syndicated data (e.g., Nielsen, Kantar), and business analytics.

• Proven track record of driving profitable category growth, portfolio optimization, and successful product launches.

• Strong commercial acumen with experience in pricing, profitability management, and portfolio planning.

• Excellent stakeholder management and cross-functional collaboration skills.

• Strong analytical, strategic thinking, communication, and presentation skills.

Preferred Competencies

• Consumer & Shopper Insights

• Category Strategy & Portfolio Management

• Product Innovation & Commercialization

• Pricing & Profitability Management

• Market & Competitive Analysis

• Channel & Distribution Strategy

• Cross-functional Leadership

• Data-driven Decision Making

• Project Management

• Strategic Planning

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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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