Category Manager - Crab

Description

Key Responsibilities

1. Sales and Marketing Strategy Management
   • Budget and devise sales and execution plans for the category, covering periodical, product form, customer, branch, price, and cost considerations.
   • Drive category placements and eliminate unprofitable items to optimize sales effectiveness.
   • Develop marketing campaigns aligned with sales strategies to support market penetration and product positioning.
2. Market Analysis and Forecasting
   • Monitor market dynamics, communicate changing conditions, and develop price forecasts for market drivers.
   • Provide regular updates and talking points to the sales team to keep them informed and competitive.
   • Analyze sales performance to ensure margin accuracy and identify opportunities for improvement.
3. Training, Relationship Building, and Compliance 
   • Train sales representatives on product features, benefits, and effective positioning strategies.
   • Cultivate relationships with sales management to develop plans for inventory management, customer profitability analysis, and innovation.
   • Visit distribution and processing facilities to facilitate category growth and strategic direction.
   • Ensure compliance with import requirements, documentation, safety practices, and other relevant regulations.

• Optimize fresh vs. frozen crab mix to maximize margin and reduce shrink risk.
• Manage seasonal pricing strategies based on harvest cycles, import volumes, and market volatility.
• Identify and expand opportunities in value-added crab products (picked meat, clusters, ready-to-eat formats).
• Partner with processing teams to manage yield performance, recovery rates, and product form optimization.
• Oversee species-specific quality risks (shell condition, meat fill, cook yields, shelf life).
• Drive decisions on buy/freeze vs. fresh sales strategy based on market timing and risk.
• Ensure compliance with crab-specific regulatory requirements (seasonality, quotas, traceability, COOl)
• Track and forecast crab harvest seasons, quotas, and fishery openings/closures.
• Monitor global crab market dynamics, including import trends and supply disruptions.
• Forecast demand tied to seasonal consumption events (holidays, Lent, summer peaks).
• Analyze landed cost volatility and support forward-buy/commitment strategies.
• Train sales teams on crab species differentiation, sizing, and seasonal availability.
• Educate on handling, shelf life, and shrink risks across fresh and frozen crab.
• Partner with sales to improve yield awareness and profitability at the customer level.
• Support customer-facing education on crab sourcing, quality, and sustainability.

What you bring to Pacific Seafood

• Required
  • BA/BS degree from an accredited college or university in Business, Sales, Marketing, or a related field
  • Minimum 5 years of progressive category management experience; or equivalent combination of education and experience
  • Demonstrated expert-level knowledge of category management and possess a proven track record of building successful, sustainable categories.
  • Ability to travel up to 25% of the time or more, as required
• Preferred
  • Prior experience in data analysis, forecasting methods, and strategic modeling
  • Prior seafood category management experience
  • Master’s degree in business administration

• Sedentary work, walking and standing are required only occasionally. 
• Reaching. Extending hand(s) and arm(s) in any direction.  
• Fingering. Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
• Close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers.
• Occasionally lift and/or move up to 25 pounds. 

• Office, as well as warehouse environment.
• Moderate noise level in the work environment.
• Plant exposure to wet, cold, and/or humid temperatures.
• Standard office equipment and heavy machinery.

Benefits

• Health insurance benefits options, including medical, prescription, vision, dental, basic group life and short term disability.
• Flexible spending accounts for health flex and dependent care expenses
• 401(k) Retirement Plan options with generous annual company profit sharing match
• Paid time off for all regular FT team members, to include sick days, holiday pay, vacation, and personal time
• Employee Assistance Program- Confidential professional counseling, financial, and legal assistance provided at no charge to Team Members and immediate family members
• Product purchase program