The Category Manager is responsible for developing business strategies and seasonal assortment plans that maximize Ashley's retail brand, sales, and profitability for assigned categories. This role identifies new product opportunities, optimizes existing assortments, and ensures category strategies are executed across all national merchandising channels.
The Category Manager collaborates closely with product development, sourcing, planning, regional merchandising, pricing, marketing, and visual teams to deliver trend‑right, financially sound assortments. Curiosity and openness to emerging tools - including AI‑driven insights and automation - are essential to improving decision‑making and staying ahead in a fast‑paced retail environment.
Responsibilities:
Develop business strategies and seasonal assortment plans for assigned categories
Serve as the category "expert," optimizing assortments by adding new products/categories and removing poor performers. Present key insights with relevant, actionable product strategies
Build seasonal product mixes by channel and prepare assortment overviews by pricing level, subcategory mix, and SKU counts
Maintain current assortments through regular category sales reviews, margin analysis, pricing structure reviews, and product turn strategies
Work closely with product development and sourcing to create trend‑right products that meet financial goals and customer demand
Collaborate with planning and pricing teams to recommend adjustments that maximize sales - including markdowns and price changes
Partner with the visual team to recommend and plan floor layouts
Communicate and execute long‑term and seasonal merchandising strategies across teams
Ensure internal processes are followed and seasonal timelines are met.
Perform market analysis and competitive shopping to stay current on industry trends
Visit stores and connect with regional teams to gather feedback on product performance and customer needs. Use store feedback to improve products and expand collections
Drive category sales and profitability through the development and execution of promotional plans across multiple channels
Manage the full merchandising launch process of products from concept to in‑store execution, including product campaign recommendations, POP support, and close collaboration with Product Marketing and Creative teams
Participate in major furniture markets to evaluate trends, review product opportunities, and support market‑driven decision‑making
Maintain an exclusive, well‑merchandised product showroom that reflects brand standards and supports the selling process. Support in setup, market preparation and seasonal presentations
Numbers & Facts
Location
Florida, FL
Industry
Retail
Company Size
5,000 to 9,999 employees
Year Founded
1945
Website
http://ashleyfurniture.com/
About Company
At Ashley Furniture HomeStore, we hire for attitude and train for success. Our HomeStore associates in all areas of our business recognize the opportunity for growth recognition and advancement within our global network of retail furniture stores.
Skills
Analysis Skillsunmatched
Artificial Intelligence (AI)unmatched
Automationunmatched
Business Developmentunmatched
Business Strategyunmatched
Campaignsunmatched
Category Managementunmatched
Competitive Analysis/Strategyunmatched
Financial Trend Analysisunmatched
Furnitureunmatched
Industry/Trade Analysisunmatched
Market Analysisunmatched
Market Trend Analysisunmatched
Marketingunmatched
Merchandisingunmatched
POP (Post Office Protocol)unmatched
Presentation/Verbal Skillsunmatched
Pricingunmatched
Product Developmentunmatched
Product Marketingunmatched
Product Merchandisingunmatched
Product Reviewsunmatched
Product Strategyunmatched
Product Supportunmatched
Product/Service Launchunmatched
Profit & Lossunmatched
Promotional Programsunmatched
Retailunmatched
Revenue Growthunmatched
Salesunmatched
Sales Prospectingunmatched
Sales Supportunmatched
Stock Keeping Unit (SKU)unmatched
Strategic Planningunmatched
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