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Category Strategy Associate Manager

Software Resources, Inc.

New York, NY

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JOB DETAILS
SALARY
$50–$52 Per Hour
SKILLS
Accounting, Advertising, Advertising Sales, Analysis Skills, Category Management, Communication Skills, Consumer Packaged Goods, Cross-Functional, Entertainment and Media, Finance, Interpersonal Skills, Magnetic Resonance Imaging (MRI), Market Analysis, Market Trend Analysis, Marketing, Marketing Software, Media Research, Metrics, Multimedia, Multiplatform/Cross-Platform, Nielsen Research, Performance Metrics, Presentation/Verbal Skills, Request for Proposals (RFP), Retail, Sales, Sales Communications, Sales Strategy, Sales Support, Technical Recruiting, Writing Skills, comScore
LOCATION
New York, NY
POSTED
22 days ago
Software Resources has an immediate job opportunity for a Category Strategy Associate Manager with a major corporation in New York City. 4 days per week on-site, Fridays Remote.

6+ month contract
Pay Rate: $50 - $52/hr DOE

Job Description:
As a strategic entity in the  Advertising organization, the Category Strategy team works to ensure Advertising positioned to address our Clients' business needs while meeting the Company's long-term goals. The Category Strategy Associate Manager, Consumer Packaged Goods (Client) and Retail supports the Category Strategy Senior Manager by contributing to Client strategies in these advertising verticals.

Responsibilities: The Category Strategy Associate Manager will work closely with cross-functional teams including research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses, custom analyses, and go to market presentations for the category and category clients. He/She/They will work with the Category Strategy Senior Manager to develop evidence- based narratives that establish and broaden the value proposition of Advertising Sales in the marketplace, with a focus on the key pillars of the Company's value proposition. The Associate Manager will use a variety of syndicated sources to identify within the broad media portfolio the right opportunities for the right audiences to address Clients' goals. The Associate Manager will also be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape to understand the environment in which both Advertising and its clients operate.

Additionally, the Associate Manager will:
• Mine syndicated data sources (e.g., MRI, Nielsen, YouGov, AdIntel, SMI, EDO, Pathmatics) for insights as part of cohesive analyses and presentations
• Act as a liaison between Category Strategy and Research and Sales to create measurement plans against Client KPIs
• Actively contribute to creating an inclusive environment
 
• 2-3 years of experience in advertising, media and/or marketing.
Experience in the Client and/or Retail categories preferred.
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
• Multi-platform media measurement with a strong background in addressable and data driven solutions
• Comfort working in media tools such as Nielsen NPower, Comscore, and social listening among others and consolidating findings in a simple summary
• Working knowledge of cross platform attribution vendors to measure brand lift and sales lift
• A business-forward, insights-based approach strongly preferred
• Out of the box thinker who takes initiative and is able to navigate without constant direction
• Excellent written, verbal and interpersonal communication skills
• Passion for The Company, its content, and the advertising landscape
 
Role Responsibilities:
The candidate will support Category Strategy, primarily across: Client (Consumer Packaged Goods), Retail, with potential exposure to additional categories beyond those two.

Core Skill Requirements:
Technical foundation in media research / measurement

Hands on experience with:
  • Comscore (highlighted as critical)
  • MRI Nielsen (highlighted as critical)
  • Other syndicated tools (noted as easier to learn)

Strong understanding of:
  • Media metrics
  • Methodologies
  • Measurement terminology
  • Business & Communication Expectations
The role is **not purely reporting-focused**.
Emphasis on:
  • Translating data into business forward narratives
  • Building insights into recommendations, not just findings

Examples:
  • Using insights to support RFP responses
  • Identifying audience segments (e.g., Gen Z) and mapping them to portfolio opportunities
  • Supporting sales narratives and strategic arguments


About Software Resources
Software Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity.

We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.

If this position fits interests you, we encourage you to apply. You can view all our job openings at Software Resources Careers.

 

About the Company

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Software Resources, Inc.

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