Catering Sales & Events Manager

Catering Sales & Events Manager

The Greystone Inn, a historic luxury property on Lake Toxaway, is seeking an experienced Catering Sales & Events Manager to join our leadership team. This role is ideal for a polished, detail?driven hospitality professional who thrives in a boutique environment, excels at client service, and understands the unique demands of weddings, social events, and small?group meetings.

As the primary point of contact for planners and clients following turnover, you will guide each event from planning through execution, ensuring flawless service, strong communication, and exceptional guest experiences. You will also play a key role in driving venue sales, optimizing event space usage, and elevating Greystone’s reputation as one of Western North Carolina’s premier lakefront event destinations.

Job Summary:

Event Planning & Execution

• Manage weddings, wedding?related events, social events, and meetings from planning through post?event follow?up.
• Serve as the on?property liaison for planners and clients, ensuring seamless communication and service.
• Prepare all event documentation including BEOs, resumes, agendas, timelines, and planning forms.
• Host Planning Meetings, Site Inspections, and BEO Reviews with clients and internal teams (TripleSeat).
• Oversee group room blocks, cutoff dates, attrition, and special requests per contract.
• Ensure all events comply with fire codes, liquor laws, and property policies.

Sales & Revenue Development

• Achieve sales targets by sourcing new business and nurturing existing relationships.
• Identify opportunities to up?sell enhancements, services, and venue offerings to maximize revenue.
• Monitor market trends, competitor activity, and industry developments.
• Collaborate with the General Manager on ongoing marketing strategies and venue promotion.

Operational Coordination

• Communicate event specifications clearly to all departments to ensure flawless execution.
• Support operations teams during event days as needed.
• Manage third?party vendor logistics, including Certificates of Insurance and compliance documentation.
• Maintain accurate data entry and reporting within property systems.
• Ensure optimal use of event spaces to maximize commercial value and guest experience.

Leadership & Collaboration

• Foster a positive, professional, and solutions?focused environment for clients and staff.
• Encourage team input to improve processes, elevate client satisfaction, and strengthen operations.
• Represent The Greystone Inn with professionalism, hospitality, and brand?aligned service standards.

Keyword: catering sales & events manager, sales, events, weddings, social media, marketing, group sales, hotel, director of sales, hotel marketing, boutique, social marketing, marketing director, catering
Required Experience:

Qualifications & Experience:

• Proven experience in event and wedding sales, preferably in a luxury or boutique venue.
• Exceptional multi?tasking, problem?solving, and organizational skills.
• Strong written and verbal communication abilities.
• Ability to manage demanding clients, complex events, and tight deadlines with calm professionalism.
• High attention to detail and strong time?management skills.
• Ability to work independently while collaborating effectively with cross?functional teams.
• Flexible schedule, including evenings and weekends as required.
• A polished, guest focused communicator who thrives under pressure and adapts gracefully to changing circumstances.

Benefits:

Hay Creek offers an extensive benefit and incentive package, including;

• Insurance Benefit package, to include Company-funded Medical, Dental, Vision, Life, Disability, Accident, and Critical Illness.
• Competitive salary and incentive/bonus plan
• Competitive Paid Time Off Structure including Vacation, Sick, Holiday Pay, Jury Duty Leave, and Bereavement Leave.
• Standard Annual Performance/Salary Reviews
• Merit and Cost of Living Adjustments
• Complimentary Meals Daily
• Free Parking
• Employee and Friends & Family Lodging Discounts as low as forty-nine dollars per night at all HCH Properties.
• 50% Discount when Dining at any HCH Property.
• Industry Discounts through Working Advantage (Entertainment Tickets, Hotels, Rental Cars, Outdoor Activities, Restaurants, etc.).
• Discounts at each of our Spas, Golf Courses, Fitness rooms/programs and other featured amenities.
• Supportive, open-door policy work environment.
• Work Culture that is fun, energetic and motivating.
• Employee Recognition Program - 'Delight and Surprise Dollars'

About Hay Creek Hotels

Founded in 2005, Hay Creek Hotels was created specifically to combine the intimacy of a boutique hotel with world-class cuisine, cutting-edge technology, unparalleled guest service and the exclusive amenities of a luxury inn. At Hay Creek Hotels, our passion is to pioneer superior service and inspire excitement within the small, independent hotel sector: to "Delight & Surprise" our guests every day. These values are driven by the idea that the best hotels and restaurants are the ones that draw on the spirit, culture and character of their locales. From meticulously renovated historic properties to exciting new-build hotels, we offer some of the most unique and interesting lodging and dining destinations in the United States. Our hotels and resorts are designed to reflect their respective neighborhoods and serve as good neighbors by participating in community events and causes. Through environmentally responsible design and day-to-day management, we adhere to best practices for sustainable operations at every location.

Bringing a hyper-local focus to the hotel dining experience, the restaurants in the Hay Creek Hotels collection form deep connections with respected local farms and providers. Our chefs seamlessly integrate their regions’ finest meats, seafood and produce with contemporary cooking styles and flavors. Each Hay Creek restaurant is distinguished by sophisticated yet casual ambiance and cuisine that delivers both comfort and surprise with each bite. We are not the average box hotel, and this is not the average dining experience. Dishes are created each night with the perfect balance of texture, flavor, and presentation. Farm-to-table food brings sensational seasonal menus with creative twists on old classics.

From: Hay Creek Hotels