Role Overview
The Center Director is the business and growth leader of Code Ninjas Richmond. This role owns sales performance, enrollment growth, and community partnerships, while ensuring an exceptional experience for families, students, and staff.
This is not a passive management role—you’ll be out in the community, building relationships, driving tours, closing enrollments, and positioning Code Ninjas Richmond as the go-to STEM education center in Richmond.
Key Responsibilities
Sales & Revenue Growth (Primary Focus)
- Own monthly and quarterly enrollment and revenue targets
- Convert leads into enrollments through tours, follow-ups, and strong family relationships
- Drive sales for:
- Membership programs
- Camps (summer, winter, spring, PD days)
- Birthday parties and events
- Track leads, conversions, and pipeline using CRM tools
- Develop and execute local sales initiatives and promotions
Community Partnerships & Outreach
- Build and maintain partnerships with:
- Local schools (public, private, charter)
- PTAs and after-school programs
- Local businesses and organizations
- Represent Code Ninjas Richmond at school events, fairs, and community events
- Create mutually beneficial partnerships (fundraisers, workshops, demos, referral programs)
- Position Code Ninjas Richmond as a trusted local education partner
Marketing & Local Visibility
- Support execution of local marketing campaigns (social media, email, events)
- Collaborate with ownership on promotional strategies
- Generate grassroots leads through in-person outreach and partnerships
- Encourage reviews, referrals, and word-of-mouth growth
Operations & Team Leadership
- Lead and manage front desk staff and instructors
- Ensure excellent customer experience from first inquiry to ongoing membership
- Maintain center standards, scheduling, and day-to-day operations
- Train staff on sales conversations and customer engagement
- Monitor KPIs and report performance to ownership
Parent & Ninja Experience
- Serve as the main point of contact for families
- Handle escalations with professionalism and empathy
- Build long-term relationships with parents and students
- Ensure families feel informed, supported, and excited about their ninja’s progress
Qualifications
- Proven experience in sales, business development, or center management
- Strong relationship-building and communication skills
- Comfortable with outbound outreach and in-person networking
- Goal-driven, organized, and results-oriented
- Experience in education, enrichment programs, or kids’ services is a plus
- CRM, scheduling, and basic reporting experience preferred
What Success Looks Like
- Consistent enrollment growth month over month
- Strong presence in local schools and community organizations
- High tour-to-enrollment conversion rates
- Positive parent feedback and retention
- A motivated, customer-focused team
Why Join Code Ninjas Richmond?
- Make a real impact on kids’ futures through technology education
- Lead growth in a community-focused, mission-driven business
- Opportunity to shape partnerships and sales strategy locally
- Room to grow with performance-based incentives
ABOUT US
Code Ninjas® is the world’s largest and fastest-growing kids coding franchise, with hundreds of locations in the United States, Canada, and the United Kingdom. Founded in 2016, our company is headquartered in Houston, TX. At our centers, kids learn to code while building their own video games. Kids have fun, parents see results®.
Code Ninjas is creating the problem solvers of tomorrow. We believe that every child deserves the opportunity to unlock their full potential. Educating our youth in coding provides them with the problem-solving skills and self-esteem to pursue their dreams.