Analysis Skills, Benchmarking, Budgeting, Channel Management, Channel Marketing, Channel Strategies, Claims Processing, Communication Skills, Content Development, Customer Relations, Customer/Client Research, Data Analysis, Demand Forecasting/Planning, Forecasting, Leadership, Market Analysis, Market Share, Marketing, Marketing Strategy, Marketing/Sales Collateral, Microsoft Excel, Microsoft PowerPoint, Microsoft SharePoint, New Product Planning, Outbound Marketing, Performance Analysis, Plumbing, Power BI, Presentation/Verbal Skills, Pricing, Process Improvement, Product Positioning, Product/Service Launch, Production Planning, Project Management Software, Remodeling, Sales, Sales Support, Salesforce.com, Statistics, Strategic Planning, Trade Shows, Trend Analysis, Writing Skills
Channel Marketing Analyst, Trade
Work Mode: Onsite
Location: Onsite, 4 days per week – Kohler, WI
Opportunity
The Market Analyst is responsible for conducting comprehensive and detailed marketing analysis and persuasively making recommendations based on results. This involves developing and compiling layers of in-depth information and statistics, maintaining on-going files necessary for management to develop forecasts, recommendations on marketing strategies and programs, new products, and strategic plans.
Other competencies associated with primary function and scope are as follows:
- Possess in-depth competitor and market share understanding
- Display initiative to remove obstacles
- Demonstrate high-level presentation/communication skills
- Work across functional areas to see the “big picture”
- Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used
- Function as a leader in all facets of analyst position
- Understand trade channels (Plumber/Installer, Remodeler, Custom Builder) and own communication to the customer
Primary Responsibilities
- Coordinate contractor rebate claims process; interface w/ 3rd party data analysis firms to organize, format, and transmit customer rebate claim data
- Plumber/Remodeler historical rebate & performance analysis; collaborate with 3rd party data analysis firms to format & organize customer data to create historical benchmarks
- Product ordering & tracking for Professional Channel Tradeshows (CEDIA/PCBC/PHCC, and others on case-by case basis)
- Collaborate w/ Category Strategy on creation of sell sheets & marketing collateral (samples/side-by side selling aids) for Trade-related product launches
- Work with Trade Channel Managers to coordinate on all Trade-related deliverables and channel tactics with Category Strategy
- Coordinate with Trade Channel Managers on conversions/project wins that will impact demand/production planning & forecasting
- Coordinate product placement for Plumbers/Installers, Custom Builder, and Remodeler selection centers via FOC budgets
- Collaborate w/Trade Channel Managers on creation of customer specifications (via Spec Deck, etc.) to support Sales & Marketing
- Maintain & update SharePoint, including customer pricing files (first purchaser pricing, brand-specific market pricing grids, etc.)
- Ownership of historical sales performance, trends, and Marketing analysis related to Direct-to-Trade program (Kohler Professional), to inform future marketing, pricing, or membership enhancement opportunities
- Assist in the content creation & presentation development to support Trade communications—both internal and customer-facing
Skills/Requirements
- Requires a bachelor’s degree in marketing or related field
- 2 to 5 years of marketing experience with proven track record of increasing responsibility and results is required
- Must possess a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker. Must possess substantial skills in written and oral communication with all levels of management and with outside contacts
- Fluency in Excel, PowerBI, Salesforce, and PowerPoint is a must, as are excellent oral and written communication skills, and the ability to communicate with leadership confidently and succinctly
CUSTOM.PAY.TRANSPARENCY
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact
kohlerjobs@kohler.com
. Kohler Co. is an equal opportunity/affirmative action employer. --s-p-m1--
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