Channel Marketing Manager

Were looking for a Channel Marketing Manager to support the execution of our broker channel growth strategy. This person will be the day-to-day engine behind the content, campaigns, and marketing activities to help our broker group build pipeline, deepen broker partnerships, and keep Helpside top-of-mind with the broker community.

This is a hands-on role for someone who wants to learn the mechanics of B2B growth in a focused channel. Youll write, build, send, post, track, and iterate, with direct visibility into how broker partnerships drive revenue.

DUTIES:

Content creation and management

• Draft broker-facing content including newsletters, one-pagers, case studies, blog posts, social posts, and email campaigns that speak to the realities of selling and servicing PEO business
• Maintain a content calendar aligned with broker sales cycles, renewal seasons, and key industry moments
• Partner with internal subject matter experts (HR, benefits, payroll, compliance) to translate Helpside expertise into broker-ready resources
• Keep the broker resource library current, organized, and easy for brokers to use with their own clients

Marketing campaigns and outreach

• Build and execute email nurture campaigns to brokers in the pipeline and existing partner brokers
• Manage broker-focused social media presence (primarily LinkedIn) in coordination with the Director
• Coordinate broker webinars, lunch-and-learns, and educational sessions, including invitations, follow-up, and content prep
• Support broker event presence including conferences, association meetings, and Helpside-hosted gatherings

Sales and relationship support

• Build and maintain sales collateral, pitch decks, and leave-behinds the Director uses in broker meetings
• Develop co-branded materials and campaigns brokers can use with their own prospects
• Help onboard new broker partners with welcome sequences, training resources, and introductory touchpoints
• Assist with broker referral tracking and recognition programs

Measurement and iteration

• Track engagement across email, content, and events; report on whats working and what isnt
• Maintain CRM hygiene for broker contacts and partner activity
• Help build a simple growth playbook for the broker channel: what we run, when we run it, and what results we expect

REQUIRED QUALIFICATIONS:

• 2-5 years of experience in marketing, content, communications, sales support, or a similar role; recent grads with strong internship experience will be considered
• Strong writing chops; you can take a complex topic and make it clear, useful, and on-brand
• Comfortable with tools like HubSpot (or similar CRM/marketing platforms), Canva, LinkedIn, and standard office suites
• Organized and self-directed; able to juggle multiple campaigns and deadlines without dropping the ball
• Curious about how businesses grow; eager to learn the PEO industry, the broker world, and B2B channel marketing
• Comfortable working closely with sales-minded teammates and translating their needs into marketing output
• Bonus: any prior exposure to PEO, employee benefits, insurance, HR tech, or broker/agency channels

GREAT THINGS THAT COME WITH WORKING HERE:

Helpside employees have many perks to the job such as:

• Health insurance 100% paid by employer (for both employee and family!)
• Additional voluntary supplemental benefits including dental, vision, life insurance, disability, accident, critical illness, etc.
• 401(k) with company match
• Paid holidays
• Paid time off
• Great company culture
• Fun company events