Channel Marketing Specialist

Radiant Systems

Franklin, TN

JOB DETAILS
SKILLS
Brand Marketing (Branding), Brand Strategy, Budget Management, Budgeting, Business Services, Campaigns, Channel Marketing, Copy Writing, Demand Generation, Event Marketing, Government Relations, Management Strategy, Marketing, Marketing Campaign, Media Buying and Planning, Media Campaigns, Microsoft PowerPoint, People Management, Project/Program Management, Public/Media/Press/Analyst Relations, Strategic Planning, Time Management
LOCATION
Franklin, TN
POSTED
Today

LocationFranklin, TN Onsite 3 days a weekDuration12+ Months (Temp to Perm)Position SummaryHybrid Schedule- 3 days onsite with teamTop 3 Skills I Experience executing a multichannel brand campaign . II Strong experience managing timelines, people, and future events in marketing projects. III Very strong with PowerPoint at Expert Level. Expert! - -Scope and DutiesHandle all brand campaign across all business units and services. Brand Reputation as a whole. This person will execute a multichannel brand campaign. A whole new brand is being pushed out after years of the older brand.They will create work with media, internal, materials for US related brands.This person will manage timelines, agency assets for this, internal partnering of paid , earned and owned media for this work.Execution of actions & operations is the work. It is not building brand or material or being the market campaign designer. Campaign intake and alignment. Help determine end scope channels, what agencies and responsibilities of each, and set that for the manager.Plot clear timelines across these actions.Project management work will be using airtable.BackgroundThe North America Brand & Communications team is executing a multi-channel brand campaign in 2026 designed to drive brand preference across priority audiences. The campaign spans paid media, email, and social channels and requires close coordination across internal marketing teams, external agencies, and Tier 1 and Tier 2 media publishers. Given the scale, complexity, and duration of the campaign, dedicated program management support is required to ensure consistent execution, timeline adherence, and budget discipline throughout 2026.The Brand Marketing Specialist is responsible for the operational coordination and execution of the 2026 Brand Campaign in the U.S. This role supports the Brand Campaign Manager by managing timelines, agencies, and internal partners to ensure paid, earned, owned, and shared media components of the campaign are delivered on time, on budget, and in alignment with the approved brand strategy.This role is execution-focused and does not include strategy development, creative concepting, or final approval authority.Scope of WorkChannels includedPaid brand mediaEmail marketing for brand campaign executionSocial media for brand campaign executionBrand paid media “surround sound” in support of partnership events (when applicable)Some copywriting may be requiredChannels explicitly excludedPublic Relations (PR)Government Relations (GR)Direct ownership or management of partnershipsCreative strategy or designMedia strategy or budget-settingProgram & Timeline ManagementCo‑develop, own, and maintain the master 2026 campaign execution timeline in Air tableTranslate approved campaign strategy into clearly defined workstreams, milestones, and deliverablesTrack dependencies across paid media, email, social, and demand generation teamsIdentify execution risks and elevate issues to the Brand Campaign Manager with recommended mitigation optionsAgency and Publisher CoordinationAct as the day‑to‑day execution contact for paid media agencies and Tier 1 and Tier 2 media publishersCoordinate media plan inputs, asset specifications, trafficking deadlines, and launch readinessEnsure creative assets meet publisher requirements and brand standards prior to submissionConsolidate internal feedback and manage agency revision cycles#J-18808-Ljbffr

About the Company

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Radiant Systems