We are seeking an entrepreneurial, results-driven Chief Growth Officer to lead our company's revenue growth strategy and position the organization to achieve 10x revenue growth over the next 7 years. This executive will be responsible for developing and executing a comprehensive growth strategy across Private Duty Nursing (PDN), Personal Assistance Services (PAS), and Hospice — building scalable referral networks, strategic partnerships, physician and hospital relationships, managed care partnerships, community outreach programs, and high-performing business development teams.
The successful candidate will combine strategic vision with operational execution, using data, analytics, and market intelligence to identify growth opportunities, expand into new markets, increase referral volume, improve conversion rates, and strengthen our brand throughout Texas. Success will be measured by sustained revenue growth, increased census, market expansion, referral diversification, and achievement of long-term strategic growth objectives.
This is a transformational executive leadership position — not a traditional marketing role — responsible for helping build one of Texas' premier Medicaid home health and hospice organizations.
Strategic Growth Leadership
Develop and execute a comprehensive 3–7 year strategic growth plan to achieve 10x revenue growth
Identify new service lines, geographic expansion opportunities, acquisitions, joint ventures, and strategic partnerships
Build scalable growth systems that support rapid expansion while maintaining operational excellence
Partner closely with the CEO, CFO, and Operations leadership to align growth initiatives with organizational capacity and profitability
Business Development & Sales
Build, lead, and mentor a high-performing business development team
Develop sales strategies that increase referrals across PDN, PAS, and Hospice
Establish referral goals, sales metrics, territory plans, and accountability systems
Create predictable referral pipelines that consistently increase admissions and census
Develop relationships with physicians, hospitals, discharge planners, case managers, rehabilitation facilities, skilled nursing facilities, assisted living communities, managed care organizations, and community partners
Strategic Partnerships
Develop relationships with Medicaid Managed Care Organizations (MCOs), Accountable Care Organizations (ACOs), hospitals, physician groups, schools, pediatric specialists, and community organizations
Negotiate strategic partnerships that expand referral opportunities and market presence
Identify opportunities for preferred provider agreements and long-term referral partnerships
Marketing & Brand Development
Lead all marketing initiatives to strengthen brand awareness and market reputation
Develop integrated marketing strategies across digital marketing, community outreach, physician engagement, networking, public relations, and events
Ensure marketing efforts generate measurable referral growth and ROI
Build a recognizable healthcare brand throughout Texas
Market Expansion
Conduct market research to identify underserved markets and high-growth opportunities
Develop market entry strategies for new cities and regions
Evaluate acquisition opportunities and strategic affiliations; support due diligence and integration for future acquisitions
Data, Analytics & Performance
Develop dashboards monitoring referral sources, admissions, conversion rates, census growth, revenue by payer and service line, customer acquisition cost, lifetime value, and ROI on marketing investment
Use market intelligence and performance analytics to continuously refine growth strategies
Build forecasting models for future census, revenue, and market expansion
Required Qualifications
Bachelor's degree in Business, Healthcare Administration, Marketing, or a related field (MBA preferred)
10+ years of executive leadership experience in healthcare business development, sales, or growth strategy
Demonstrated success growing healthcare organizations through strategic partnerships and market expansion
Experience building and leading high-performing sales and business development teams
Strong analytical, negotiation, and leadership skills
Preferred Qualifications
Home Health, Hospice, Private Duty Nursing, or Medicaid healthcare experience
Established relationships with hospitals, physicians, managed care organizations, case managers, and referral sources
Experience launching new markets or expanding multi-site healthcare organizations
Experience with mergers, acquisitions, and strategic partnerships