Chief Growth Officer & Chief Marketing Officer

• Member of the executive leadership team and active participant in driving execution of Network Office annual strategies and 10-year vision

• Responsible for building the vision and strategic plan for Career Advisor growth, productivity & engagement

• Lead, manage, and professionally develop a marketing coordinator

• Consulting and coaching career advisors and their teams (through a clear segmentation framework): Business Model Design, Team Development, Business & Operations Management, Strategic Planning, Integrated Planning, Client Acquisition & Engagement Models, Leadership Development, Accountability, Succession, Ensemble Platform

• Liaison between the NO and HO including but not limited to: Sales Enablement, Practice Management, PCG, Field Growth and Engagement, Continuity and Succession, NO product specialists

• Subject matter expert for Sophisticated Advisors and Teams: PCG and Ensembles

• Organization, communication, education, facilitation and/or implementation of local programs/services

• Relationship Owner – External Consultants to Career Advisors

• Liaison between offices and headquarters

• Partner with office leaders and the U5 Development team to align on O5 expectations for LOS 3-4 advisors

• Consult LOS 3-4 advisors on practice-management fundamentals, vision, business model development, goal setting, and revenue streams

• Provide strategic leadership for the Marketing Engagement (MEP) and Mentorship (MMP) programs, coaching and consulting advisors and their teams

• Direct marketing education, brand, and communications strategy for the office

• Champion the Northwestern Mutual brand locally, guiding media relations, PR, accolades, and social and website strategy

• Set marketing priorities and direction, delegating hands-on execution – collateral, events, digital content, and production – to the marketing coordinator

• Develop Marketing Coordinator to become the key point of contact and subject matter expert on FR webpage and advisor’s social media coverage

Role

Connection | Growth | Retention | Brand

The primary role of the Chief Growth / Marketing Officer is to consult with career advisors on productivity drivers & strategies, business model design, practice management, and leadership development to drive overall growth and retention through retirement, while providing strategic marketing, media relations, and client-experience direction to advisors and the Network Office.  This role will focus on growth in the following areas for experienced Advisors: Premium, New Clients, New Asset Credit and Retention.

Preferred Qualifications