Chief Marketing Officer

Description

Duties & Responsibilities

• Strategy & Ecosystem Architecture
• Own and execute the comprehensive marketing strategy across all enterprise ventures, tying distinct brands into a cohesive, high-growth portfolio.
• Establish clear brand positioning, Ideal Customer Profile (ICP) messaging, and value propositions for each operating entity to ensure distinct market identity aligned with overarching enterprise goals.
• Establish structured marketing architecture to scale growth beyond current operational capabilities and relieve executive management of tactical marketing oversight.
• Growth Engine & Campaign Leadership
• Oversee all demand generation channels, including paid ads (Meta, Google, LinkedIn), content marketing, SEO, email nurturing, social media, strategic partnerships, and campaign launches.
• Build, refine, and optimize multi-channel acquisition funnels and lifecycle nurture automation to drive lead conversion and maximize customer lifetime value.
• Budget & ROI Oversight
• Formulate, allocate, and manage the central marketing budget across all ecosystem ventures.
• Provide financial proof of marketing performance, continually optimizing capital deployment toward high-yield acquisition channels.
• Analytics & Executive Reporting
• Design and maintain key marketing metrics tracking systems, focusing on CAC, LTV, ROAS, pipeline velocity, and direct revenue contribution.
• Deliver monthly executive reports to leadership detailing channel efficacy, pipeline health, and top-line growth impact.
• Team Building & Leadership
• Hire, mentor, and structure the marketing team, contractors, and agency partners to support enterprise expansion.
• Set clear KPIs, workflow standards, and performance goals for all marketing team members.

Qualifications & Required Experience

• 8+ years of progressive marketing experience, with at least 3+ years directly leading and building marketing teams
• Demonstrated success building and executing end-to-end marketing strategies across paid media, organic channels, email automation, and funnels
• Technical fluency with modern marketing and automation tools (e.g., paid ad platforms, email marketing software, analytics, funnel builders, and AI workflow tools)
• Strong analytical capability with direct experience managing enterprise marketing budgets and establishing ROI, CAC, LTV, and ROAS tracking models

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• Marketing experience spanning tax, finance/accounting, coaching, educational platforms, personal brands, or high-touch service-based business models
• Experience operating within a shared-services or multi-entity enterprise framework

• Strategic leadership capacity with the tactical agility to oversee multi-channel marketing campaigns hands-on.
• Financial and analytical acumen to connect marketing expenditures directly to unit economics and revenue generation.
• Fluency in modern AI-driven tools and workflow automation to maximize team speed and output efficiency.
• Strong executive communication skills to articulate campaign performance, strategic plans, and budget allocations to executive stakeholders.
• Exceptional project management capabilities to balance competing demands across distinct business lines simultaneously.

Benefits

• Work from home
• Medical, dental, vision, life and voluntary life insurance
• 401(k) with company match
• Paid vacation and sick days
• Paid holidays