Accounting, Automation, Cost of Goods Sold (COGS), Due Diligence, Finance, Fundraising, Global Branding, Leadership, Logistics, Marketing, Operations Processes, Performance Metrics, Procedure Implementation, Process Improvement, Product Support, Profit & Loss, Quality Management, Remote Team Management, Sales, Stock Keeping Unit (SKU), Supply Chain, Team Lead/Manager, Third-Party Logistics (3PL), Wholesale Industry, eCommerce
Chief Operating Officer (COO) – GUAPI
Job description:
About GUAPI
GUAPI is a fast-scaling global premium streetwear brand, with strong traction across the US, Japan, and Europe. Known for bold design, limited drops, and cultural relevance, GUAPI is now entering a critical phase: transitioning from a fast-growing brand into a structured, scalable, and investor-ready company.
Challenges You Will Solve
- Lack of structured processes across operations, CX, and logistics
- Improving systems between Shopify, 3PL, and internal workflows
- Inefficient handling of preorders vs available inventory
- Poor visibility on profitability and SKU-level performance
- High dependency on manual work and team coordination
- Growth initiatives not translating into consistent revenue
- National & International growth to be fully structured
Key Responsibilities
1. Operational Structure & Execution
- Build and implement SOPs across all departments (CX, logistics, wholesale, finance)
- Fix operational inefficiencies in:
- CX quality
- inventory flow
- preorder management
- Ensure daily execution discipline across teams
2. Systems & Process Optimization
- Align and optimize:
- Shopify
- 3PL (Quiet / Stord)
- internal tools (Gorgias, Klaviyo, etc.)
- Reduce manual errors (e.g., fulfillment mistakes, stock mismatches)
- Implement scalable workflows and automation
3. Revenue Execution Support
- Ensure growth initiatives actually translate into:
- Align:
- marketing
- wholesale
- inventory strategy
- Support better product drop planning (avoid cannibalization)
4. Team Management & Accountability
- Introduce clear KPIs across all teams
- Manage remote global team
- Hold departments accountable for:
- execution
- performance
- timelines
- Maintain consistent quality across all departments every day.
5. Scaling Infrastructure
- Build the internal structure required to scale from:
- Define org structure (who to hire, when, and why)
- Reduce founder dependency in operations
6. Financial & Reporting Readiness
- Work closely with accounting to:
- ensure accurate monthly P&L
- improve inventory-based COGS tracking
- Build investor-ready reporting
- Prepare the company for:
- due diligence
- potential sale or fundraising
Ideal Candidate
- 8–15+ years in operations / COO / Head of Operations roles
- Experience scaling fashion / e-commerce / streetwear brands
- Strong understanding of:
- inventory & supply chain
- DTC + wholesale models
- Proven ability to:
- fix messy operations
- build structure from chaos
- Experience preparing companies for:
- investment or acquisition (big plus)
- Highly execution-focused (not just strategy)
What We Offer
- Competitive compensation (base + performance bonus)
- High ownership and decision-making power
- Direct collaboration with founder & leadership
- Opportunity to structure and scale a global brand
- Potential long-term upside tied to company growth